Name: Built to Break Records: Live Product Walkthrough
Uploaded: 2025-10-09T18:16:04.005Z
Duration: 59 min 56 s
Description: Built to Break Records: Live Product Walkthrough

Transcript for "Built to Break Records: Live Product Walkthrough": Alright. Welcome, everyone. Everyone's just trickling in here. We will get started in just a few minutes. We're super excited for the webinar today. And, yeah, as as people are rolling in, feel free to share where you're coming in from in the chat. We love to see where in the world everybody is watching this from. Austin, Denver. I'll put in mine. We got people from all over the world. Love it. Love it. Sweet. I will share my screen here, and, again, we'll get started in just a few minutes. We'll give everyone, like, two minutes to join. Colorado, Mexico, Pittsburgh, Miami. Awesome. Hey. We got another Columbus. There we go. You'll have to just come stop by the Triple Whale office one day. Alright. Sweet. So looks like we have a lot of people in here. I know people will continue to roll in, but we will kick it off because we have a lot to cover today. So we are super excited to welcome everybody to our built to break records product webinar. We know many of you are in the weeds right now preparing for q four, Black Friday, Cyber Monday, really gearing up to break records this holiday season. So we're super thankful that you took the time today to spend an hour with us to go through this session. We promise it'll be worth your time. We have a lot in store for it. Alright. So a few weeks back, we launched 35 updates in this campaign to help you get smarter answers, to get hours back, to get more confidence, and to get revenue on autopilot. This was the initial launch for the campaign, and today, we've been promoting a webinar where we're gonna take a deeper look into four key updates. I'm gonna be joined by a few members of our team, and we're gonna walk you through real live product demos to show you how to get value from these features. We're gonna save some time for live q and a at the end, but feel free to share your questions throughout the entire webinar in the chat right here. And we have a team of Triple Whale employees that's gonna man that chat, answer any and all questions, and make sure we get you the information that you need. So I know here we said 35 product updates. We're focusing on four today, but don't worry. We have a custom page that we built out. You can navigate it to it on the home page here, and this page has more information around all 35 updates. So you can see here we have some custom videos. We have some Loom videos that we created when you click see it in action. We have more documentation around all these features, but this is really your go to spot to learn more around every single update that was a part of this launch. If you have questions around any of these updates, feel free to reach out to our team. We're happy to help answer those questions. You can start using them, get value from them, and break records this year. Alright. So with that, I'm super excited to start and introduce the first feature that we're gonna walk through and show you live today, and that feature is Mobi Deep Dive. So Mobi Deep Dive is a really great tool for when you have strategic questions or situations that need deep or thorough analysis. Mobi Deep Dive allows you to ask questions, and a team of agents breaks down the problem, analyzes every single angle, and delivers a clear action plan in minutes. Why should you care about this update? Because questions that previously took hours or days to analyze and get answers on now just take minutes. It's like having a team of analysts working together to solve your biggest needs. But that's enough of me talking about this feature. Now I really wanna dive into the product and show you it in action. So I'm gonna escape here. I'm gonna jump over to the product here. This is our MobyChat page. For those of you that are customers, you're probably very familiar with this page. For For those of you that are not customers yet, this is where you really interact and chat with Mobi. And I'm gonna start by showing you a prompt. So one good example of something the deep dive is is really great for is strategic promotional planning. So So I know a lot of you right now are thinking about Black Friday, Cyber Monday, and this big promotional season. And so deep dive is a tool that's really great in helping with just thinking through or strategizing or helping with that. So I'm gonna add in an example prompt, and this is a real example that some of our customers have been using with Deep Dive. So this prompt is asking Deep Dive to conduct a comprehensive analysis of last year's BFCM discount code and product performance. We wanna develop a data driven strategy for the upcoming holiday period. I added in this prompt that we wanna take into account top performing products from last year, identifying those top performing discounts, and recommend a strategy to maximize revenue while maintaining strong margins. So you can see here that there's a lot packed into this. It's a complicated prompt, but we know deep dive can tackle it. Before running a deep dive, we'll click the deep dive button, and then we will hit run here. We can see here that Mobi is thinking. Whenever you ask Mobi a prompt, even if it's not deep dive, you get to see Mobi really think through that prompt and understand what you're asking. And now we can see that Moby is confirming our business objective for this deep dive, and then it's gonna ask a few clarifying questions. So deep dive will always ask for clarifying questions. If you don't have time, you can just pass through these and tell it to run the analysis, but I always recommend answering these. So here, we can see it's asking for window definition. We want to look at for this example, let's say BFCM twenty twenty four weekend. And then for the next question, margin targets and constraints, Let's say we wanna maintain we wanna maintain above 40%, above 40%. We want to analyze, let's say, the last the last ninety days for product performance. And then for the last one, we are okay. So let's say our primary goal is to maximize total revenue. Alright. So now I'm gonna submit those to Deep Dive, and it's going to analyze those and adjust the plan. This next step only takes a few minutes, but I wanna walk you through several different examples today in the ten minutes I have to talk about Deep Dive with you. So while Moby is really thinking to this next step hey. Look at that. It's actually going this is cool. It's actually going quicker than I expected. But you can see it's building out the plan right now. But what I did this morning is I prebaked a deep dive with the same question so we can show you that. So So I'm gonna click over into this tab here, and here we can see I ask the same exact prompt. We can see those same initial steps. I'm clarifying the plan. And then from there, we can see Mobius starting to build out that action plan to tackle this deep dive. We can see five steps here. And then at the end, Mobi asks if we'd like to run this plan. At this point, you can make any adjustments to that plan, but it looks good to me. I'm gonna run that plan. Now we can see Mobi executing that deep dive. Here's the steps it created. It created agents around each of these steps to tackle that deep dive, and then now we can see the delivered result of that deep dive. So we can see here it's giving us a high level executive summary. It's breaking down some of those key findings. It's surfacing some critical insights where we have strong gross margins, but because of our excessive discounting strategy last year, we really lowered those margins. And then it's starting to build a real strategy for us to think through. And this is where deep dive is really awesome because it can start to bring new ideas and strategies for your team to review. So it's recommending a discount strategy with four tier progressive framework based on the margins of your products. So we can see there's certain products we wanna discount higher than others based on their initial margin. Here's an example of those tier one products. They have a strong initial margin so we can afford to discount those less maybe versus these tier three products. That's that's super cool. That's super interesting. And then we can see it's also recommending a four phase promotional calendar for how we can start to layer in these different discounts. So when deep dive gives you the output, it'll give you the high level view here on the left, but you can see there's also something here on the right. When you scroll all the way to the bottom of your deep dive, we can see there's two assets to explore. The first one here is really a written thorough analysis of that deep dive that really breaks down all of the key findings and the steps in detail so you can understand those with your team, and you can see all of the weeds around that analysis and around that strategy. It also creates a visual analysis as well. So here's the visual version of that playbook. We can see the key components of that. We can see the tier structure it's recommending. We can see their top 15 products and how they layer into that tier structure. And, and then we could easily share this with our team or download it to share. So really awesome. Deep dive's building this strategy, and there's a lot that their team can learn from this to implement into our Black Friday, Cyber Monday plan. Now Deep dive isn't only good at strategic planning. It's it's good at a lot of other things as well. So I just wanna walk through a few other good examples of types of prompts that you can run with deep dive. Another example is paid media performance and optimization. So here's an example of a prompt where I'm asking for five action items that I can take on my campaigns to improve my new customer ROAS while maintaining my overall revenue. Let's analyze the last ninety days of performance, and let's focus on Meta and Google Ads. So here we could see the deep dive because I'm breaking that down. I'm providing some more information, and then it's building out that action plan just like last time. We can see here at the bottom actually, might have scrolled past it. Here we go. Alright. So here's the deep dive output, and we see that it's recommending five clear action items to increase my new customer ROAS. So here's a campaign we can scale. Here's some bottom bottom performing campaigns that we can cut. We can possibly reallocate some of this meta spend, and then here's some campaigns we can optimize. So, again, just a way that your team can review this data and discuss what you want to apply to your strategy. This is all is available in minutes versus hours or days if you thoroughly manually did this otherwise. And, again, we have the really thorough analysis here on the right, and we have that visual dashboard too so you can easily share these insights with your team. Another thing that deep dive is great for is really brainstorming around high level strategy. So let's say you wanna understand how your business is performing so far year over year. What are the biggest areas of opportunity for my business to scale next year, while maintaining or improving that marketing efficiency? So we can see DeepDive starts to tackle this analysis, builds the plan. Here, it's creating those agents to tackle it, and then we can see the key results here. So this is really interesting. It looks like Deep Dive identified that we've shown strong growth year over year. We can see that revenue growth. Our MER actually improved. Our ROAS improved, but we had a really strong focus on retention. We can see some of those key metrics here in that visual analysis on the left. But Deep Dive identified a critical issue as well. Our new customer acquisition really dropped year over year, and that creates, strong headwinds for us moving into 2026. So, like, that's a really interesting insight for the team to dive more into. We can see deep dive breaks apart these opportunities and recommends a strategy. But what's really cool with deep dive as well is that at the end of the deep dive, you can chat with it. So for me, I got this deep dive, and I really wanna understand now how I can improve my customer acquisition strategy going into next year. And I can ask deep dive about that, and then we can see deep dive here. Starts to break apart that plan and what it could be to do that. And, again, it's confirming some of those clarifying questions with me, and this is a way where you can follow-up with deep dive and just go deeper into some of those key areas, where then you can really start to build that strategy based on the initial insights that deep dive gave you. And then one final example I wanna show is something around website conversion rate. So let's say you have your website, there's a lot going on, and you really just want a quick thorough analysis around that to identify some of those opportunities. Deep dive can help you understand those biggest opportunities and identify those landing pages or traffic channels that are not converting well. So here's an example of me asking that. We can see deep dive doing a thorough analysis. And what's cool here is that deep dive lets us know that our traffic sources are not the problem. The average conversion rates are strong. However, we do have a few landing pages that really are a problem, that we really need to optimize, and maybe something is broken on those pages. So we could see here in our visual analysis that Deep Dive identified nine underperforming pages. We can scroll down and we can see exactly what those pages are, the current conversion rates, and the opportunity if we optimize those. So, again, just a really awesome way to get a really quick but powerful analysis for your team as you're continuing to navigate through these through these different situations on a day to day basis. Alright. So that that's a little bit about deep dive. I'm going to stop sharing my screen now, and I'm gonna bring on Logan on stage to talk about our next update here. So I'm gonna stop sharing. What's up, Logan? Bud? Ethan. Good job, brother. Deep dive, man. Thanks, dude. Thanks, dude. We went deep there. We went deep. I like it. I like it. Alright, folks. Downtown Logan Brown here live from the state of South Carolina. We're gonna talk more about Mobi. So let's do it. Alright. We're in. Alright. So for those of you who don't know what Mobi is, Ethan gave us a really good precursor, but but Mobi is your AI assistant to all things analytics within Triple Whale. And Mobi has done nothing but gotten better year after year, month after month, and we're super excited now because Mobi is now going to be able to walk with you. Whatever path you take within Triple Whale, Mobi's gonna be with you along the way. Now everywhere you work. So, you might be wondering what does that mean and why should I care. Right? Well, traditionally, Mobi has been able to be available as a chat, a chat partner wherever you are in the app. But now we've made it to where Mobi actually has context into where you are in the app. It sounds a little basic, but it's actually a tough thing to do, and it's a super, super impactful thing to have Mobi understand where you are in the app and what data is in front of you so that you guys can talk the same language. So I'm gonna show you guys what that looks like, and we're gonna go over a couple of other really fun things that marketing may have not given me to go ahead on, but I'm gonna show you anyway because it's gonna be super awesome. Alright. So let's jump in. Right now, we're in the attribution all page. You can get there by clicking on marketing acquisition and then attribution all. This is where you, most people spend their time between this and the summary page, which I'll show in a moment, paying attention to how their ads are performing. Right? And a couple of really neat things that are important to this page. Most people are looking at a lot of data and looking at it pretty quickly and trying to make a decision. Mobi is now your thought partner. And beyond Mobi, you also have agents to help you. Agents can look at a plethora of data across different time ranges, across different attribution models, and then give you insights and recommendations. So over in this right hand rail, we have the agent feed and the Mobi chat. If this is not expanded for any reason, you can always click Mobi here to chat with it or to see what agents exist here for you to review. And agents can be sent to any dashboard within Triple Whale. So it's a pretty amazing feature. So in this instance, I have the marketing channel performance that's fitting for what I'm looking at. I'm gonna click on this to actually review. I'm gonna click on this to review my agents. Well, I wanted to. I wanna view my agents. Perfect. Sorry, guys. But here I go. I've got my agent output here, and now I can review, exactly the agent I set up, the recommendations, the insights it's it's providing me all around, the dashboard that I built it with. Okay? So if I go back a step, again, we're gonna go to marketing acquisition, attribution all. I've got my Mobi chat open. And you can see here that Mobi already knows what page I'm on. So it says chat with Mobi pixel. We already have some prebuilt prompts. I see a lot of people asking about prompts and what to prompt. Mobi's gonna give you some recommendations here. Okay? So I could say, where should we focus our efforts on spend? Great. So Moby's gonna go ahead and think for a second and then help me answer that question using the context that it has on this page and more. But it knows exactly where I am, which is really helpful. Okay? And just like that, it's it's fast. Super fast. Deep dive does a lot more thinking. It's more analytical. This is gonna use the data in front of it, some of the data it has, and the knowledge it already has prebuilt into itself to answer your questions. So this can be really, really powerful and is a lot of fun. And then as you meander around the app again, I mentioned the summary page is the other spot that people are super excited about and spend a lot of time. But when you get to the summary page, you can see that Moby has already, changed to the summary page here. It knows where I am. It's already loaded, agents that it knows that I've sent to the summary page that are important to this part of the app for me. And then if I wanna chat with it, I now have prebuilt prompts down here that are referencing the data that I'm looking at in the summary page. So in this case, I can look at anything from my pins, my web analytics, my Shopify data. If I wanna see how Meta is performing, I have overview, Meta metrics here. And so I can just chat with Mobi and have it kinda help me understand or at least think with me through the decisions I wanna make to my store. So it's it's really great. Alright. So now that we've covered Mobi, around the app, agents, Mobi chat, following you wherever you go, Let's cover a couple of other really fun details. Alright. Everyone loves creative and launching new ads. So Mobi can actually do this for you, both video and images. I'm gonna show you images first, and then we'll get into video because it's a lot of fun. In this instance, what I did was I think a lot of people are are familiar with Gruen. Gruen is a gummy that's supposed to help you. It's a b six vitamin, a b twelve vitamin, yada yada. If you don't know them, go check them out. They're cool. But I like their ad, and I wanted to create an ad for Triple Whale in the exact same style. So I gave it a prompt, a fairly large one that may not be necessary. Sorry, guys. I go above and beyond with everything I do. But I, sorry. Being a little facetious there. But I I went ahead and asked it to add add a whale here instead of a bear. I asked it to change some of my copy, stop wasting money on bad ads, let agents do the heavy lifting and analysis, and, you know, what do we do? Analysis, action, creation, and, of course, we win. Right, folks? So we're all here for winning. So, yeah, this is a lot of fun. Another thing that's, really cool about this is we have implemented Nano Banana into this. So we you have access to that within Triple Whale. And let's say that you guys have a current static ad or you have an image. Let's say it's something, for your product landing page. And let's say it's a man or a woman wearing some new shirt that you launched, but you also have it available in different color variants, like green or blue or gray. It's good enough to actually change the color of the shirt on that person. So you could upload that that product photo. You could say change this to Heather Gray Heather Gray with the hex code that you have, and it'll literally replace the shirt on that person's back, which is a lot of fun. So, you can completely create brand new ads. You can, change existing ads based on inspiration, or you can change photography that you have on your site, that you may wanna use either for ads or for, or for, like, the product pages and landing pages, which is super cool. But I think somebody wanted one of these, these prompts. So, by the way, this this prompt is probably a bit overbaked, but, have at it. You can reformat it by putting it into Mobi and just asking Mobi to format it for you guys. That way you don't have to worry too much about the big blob of text that I just sent. Alright. So the next thing, really fun, that I wanna show you guys. We have a client, that's a pickleball brand that I'm a super big fan of because I'm I love playing pickleball, and they do a lot of fun branding and marketing. So this was a, this was like a a sticker that they made, a graphic they made to promote their brand new paddle with this snake, strike fast, hit hard. And I think something that hopefully will hit home and resonate with everyone here is that a lot of us will create static ads and we create video ads. But one cool way to kind of step out, of of the, the sea of static ads that exist in Meta or in Instagram is to kinda spice it up with a little bit of a visual element and some movement. So with a a simple simple prompt and by uploading this graphic into Triple Whale, I was able to add some fun movement to the ad. So now you can see that it's it's not only just my static ad. I've got the snake slithering and moving, in here. You could have also, like, had the paddle move. You could have had the text pop out of the screen, anything like that. So it's it's very cool, and it's practical because that way, if you have a team of designers that are building static ads, you guys can come in here and, like, play around with fun concepts that you can either ship straight to production or send right back to your creative team to to update. Alright. So oh, let me send you this prompt as well. This is way simpler. Okay? You just update this based on what you need, for the static guy that you're uploading. Cool. Alright. So now let's talk about forecasting for a moment. We use some of the best forecasting models on the market, and you can simply ask a prompt. Let me give you this so you guys can have it. This is a step by step prompt. Basically, a multi step prompt you guys can use. Okay? And you can ask Mobi a multi step prompt, or you can ask Mobi a very simple prompt, like, hey. Let's do, forecast my revenue for the next three months, and it can do something like that by month. But I asked it to forecast multiple metrics all at once going through a step by step process. And so what Mobi does is it runs that forecasting model, okay, for each metric that I provided. Here's my forecast, my forecast for blended spend, my forecast for blended ROAS. Okay? And then down here, it starts to tell me my MAPE score. Again, MAPE is like a confidence score, but Mobi can answer any questions you guys have. So for anyone who just said, what is a MAPE? You could literally just ask Mobi what does MAPE mean, and is it is this a good MAPE score? And it'll tell you. So Mobi is your key to most answers to your questions, so make sure you keep that in mind. And then I had Mobi create me a, business forecast report based on these metrics, so my order revenue, my blended ad spend, and my ROAS. Now you can take this to the team, or you can let Mobi know what your projections were for the year and just compare and contrast against the forecast and your projection. Alright. So last thing that I think is really fun. We now support voice to text in Mobi. So we're gonna do it together, and so bear with me. I'm gonna talk to you while also talking to Mobi. Alright, Mobi. Can you help me forecast my revenue for the next thirty days? Boom. Alright. Let her rip. And just like that, I was able to talk to Moby and get prompts built. This is, like, super, useful for folks who, are so tired typing. Maybe you're using WhisperFlow, for all of your other, you know, voice to text needs. And now in Triple Whale, you can be on your phone and do this, right, and just tell them to be what you want. Or if you're on your computer and you're tired of typing, you can just have a conversation with them through voice to text. So, thanks everybody. Hope this is helpful. I think I'm gonna bring on Zendaya, are you up next? Or, Mala, if you're coming up next, I'm gonna invite my fellow colleagues up here. Mala, what's up? Welcome. Thank you. Thank you. Alright. Passing it along to you, brother. Have at it. Perfect. Hey, everybody. Sharing my screen here. Give me a second. Perfect. So we recently just launched, custom categories. And so what this allows you to do is, categorize your campaigns based on based on your tactic and strategy instead of just platform labels. And what I mean by this is, again, by, let's say, your prospecting and retargeting tactic or whether it could be, by product, or even by geolocation if that is included in the campaign name. And what makes this super powerful is that, mobi.ai is the engine, actually categorizing your campaigns. And so there's no manual tagging that would be required. You just explain to it in plain English how you wanted to categorize the campaigns. You could just write, you know, you want the categories for or the campaigns for cold audience meta campaigns, and then it would just, auto categorize for you. And then within the attribution dashboard, you'll be able to see those groupings along with its performance so that the measurement is more precise than what you typically get with the, platform labels. Alright. Just give me a second while I show you what it looks like on the platform. And so you'll see, custom categories living in your, settings for your shop. And so in the, in the page for custom categories, I'm just going to create a new category to show you what it looks like. So here, I'll just put tactic as a category. And then in the subcategories, I can just name this meta prospecting. And then I wanted to include cold audience campaigns for meta. And then I'll put create and then I'll create another subcategory for meta retargeting. Name it here. Retargeting and remarketing, campaigns for meta. And this is there. And so when I click on the auto categorize and once this is finished loading, what this will look like in your standard attribution dashboard is on the top of the page, we now have added a drop down that allows you to use, the custom categories within the groupings that you see here. So here, when I created the tactic category, it broke it down into meta prospecting. I believe meta retargeting should be in there as well, right there. And you can, break it down even further to add some of these other categories listed here. And as you see, the performance is now, grouped by the categories instead of just the standard channels. And so here, if I just refresh the page, I'll also show you what it looks like when you categorize by product. So I can just create a new category for product, Create and then create a subcategory for, let's say, products that include leggings. Then here, I can just put leggings as the product, and then another one I can put for bras. In the AI rule, I can put bras as the product name that would be included within, the campaigns. Clicking on the auto categorization, Mobi takes care of grouping all those campaigns together. And then on the main attribution dashboard, I can just navigate to product here, and you'll see it broken down by bras, leggings, and you can add other, product categories for shorts and then and other to handle the rest. But, again, you can see all the, pixel and channel reported performance now categorized by those groupings. One other thing I do wanna mention about, custom categories is that, it can be leveraged within our as well. So just cleaner inputs for training the model, and also for incrementality, which will be going live soon. And so this would help you isolate and compare lifts across those different groupings, and this just improves the precision in measuring the incremental lifts. And with that, I will pass to Indera. Thanks, Malav. Hello, everyone. Give me a second to just orient my screen. Cool. So I'm really excited to talk to everyone today about what I like to tell is one of our most powerful features, SonarSend, which is essentially our data enrichment tool that connects Triple Whale directly into Klaviyo, capturing more email and SMS revenue entirely on autopilot. Yes. Autopilot. So in very simple terms, what Sonocent does is it picks up on important customer actions such as viewed product, add to cart, checkout started, and more, and it enriches those Klaviyo flows automatically so they're more accurate and fire more often. We also wanna call out have more platforms coming soon. You're probably wondering why you should care because I would wanna know why I should care. The average Triple Whale customer, Sonocent generates about 10 x ROI on the total cost of the Triple Whale subscription. And because SonarSend is included in Triple Whale all paid Triple Whale plans, you're essentially getting free money when you activate SonarSend. And I'm really excited today because with the new SonarSend quick start, flow that I'm about to walk you through in just a quick second, featuring three click setup as well as automatic flow configuration. You can do this without any manual setup at all. It's completely automatic, and then you'll start seeing returns just as fast. So let me go ahead and switch my screens for you. Alright. So jumping straight into the quick start setup, I am currently on our summary page here. Just to orient orient you around where I am in the product. The first thing that I'm gonna do is I'm going to head over to this navigation, and I'm gonna click on the data icon and select sonar enrichment. Once on this page, I'm gonna toggle from optimize, which you see outlined in blue, to send. One quick call out here on this page, once you reach the sonar send setup page, if you haven't connected Klaviyo yet to your Triple Whale, you will see a connect button here instead of setup. If you see connect, that means that you're gonna have to go out to your Klaviyo. It's gonna take you out to your Klaviyo for you to log in and give Triple Whale permissions for you to be able to connect the two platforms together. This account that I'm in is already set up, so I'm going to simply push setup. Alright. And now we are in our new Sonar Sand quick start wizard. In the left hand corner here, you'll see literally the three steps that it takes to get you live with Sonar Power Flows. So I am first going to click begin setup. What you're seeing happen right now is, SonarSEN confirming our Klaviyo connection. We already saw that this account was connected. There was no additional work that I needed to do. You see my hands are completely free. I'm not touching anything. And we are ready to essentially move forward to step two, which is to select the events that we want to enrich. This is a short list here of kind of like our default flows. You'll see view products, add to cart, check out started that I mentioned already. And all of the defaults that you see, these are what we consider to be high impact events that are fully supported and ready to perform. One thing that I do want to call out here as you are looking through the events that you want to enrich is that Sonar completely mirrors your Klaviyo flows exactly. So any filter that you have, any segment rules, any targeting logic that you have set up, they carry over directly over to Sonar, and you don't lose any targeting or personalization that you have. So it's super simple. You don't have to think about any manual rebuilding when you are bringing your clothes over and enriching them in Sonar Send. I'm now gonna press next here, so that we could see all the default flows that we've selected. I'm not gonna mess anything for the sake of this demonstration, and I'm gonna click next, which takes us to the auto configuration. What you're seeing here is Sonar is automatically cloning all of the flows, like I mentioned, doing all the heavy lifting behind the scenes. Again, my hands are right here, not touching a thing. So ensuring that every flow remains completely connected to the data source in Klaviyo. Once cloning is complete, right now it's about 10 flows that it's going through. So you'll see as it's moving through the progress, how Sonar is doing on that. And then once we get to kind of, like, the end of the flows, it will say complete. So let's just let someone do the work for us. I feel like my computer just froze on me. Completely convinced this is my Internet. This isn't this isn't happening in app. But while we're going to do that, you'll see that you have a drop down list here that shows you as well, like, where we are with while all the flows are being cloned. Currently, we're right now at an abandoned cart reminder. You see it's moving forward to the next one, in progress, not started, and the top four are already complete. There we go. For many people, just to call this out here, you probably won't have twelve, ten flows to go through. So this process will definitely be a lot quicker for you. But because we're almost done, you're gonna see a success message in just a second. And we're gonna press next so that we can go ahead and publish. Publish the flows. One more click. And that's it. Every all the flows are fully live now. At this point, Sonar is running quietly in the background capturing all that revenue that you were probably missing out on before, and you haven't didn't have to do anything except press a few clicks, and you can now track all of the revenue that's flowing in from sonar right here in a single sonar dashboard. And because the process was fully automated, you saw where my hands were the entire time. I only clicked one button and kept moving. There's no ongoing upkeep, and it's just revenue being captured on autopilot from the same traffic that you already have attached to your Klaviyo. Well, I can say this is truly how you get revenue on autopilot with the three click onboarding and automatic fill configurations. So happy earning with Sonar. And I'm gonna bring Ethan back up to the stage to talk through what's next. Awesome. Thank you, Indera. That was incredible and so fast. Yeah. And that and that shop has a lot of flow set up there. Most shops only have three or four, so, normally, it's even quicker. But that was so, so awesome. Alright. Here I will like, I think that the Internet in Pittsburgh is a little isle off. Exactly. Exactly. Alright. I will share my screen again here. Here we go. Alright. Perfect. Alright. So we just have a few more slides, and then we'll open it up for some live q and a. But we know we talked through a lot here. We talked through a lot of AI features. And so on this slide, we wanna help you understand what exactly is included in that agent's add on. So starting off with deep dive that the feature that I walked through at the beginning, where it builds the team of agents to analyze that question, that is one of our incredible features in this add on, as well as some of the really powerful MobyChat features that Logan walked through. So we can see a little bit of that list here, but there's a lot lot more, and we're continuing to invest heavily and really bringing these state of the art features to our product to help you work faster and smarter across these key areas. But not only MobiChats, MobiAgent is a huge part of this as well. So I know Logan teased some of those agents that you could see throughout the product, but, really, there's a lot of powerful things going on there. And we even have a context engineering that's willing to work with you and help build those custom agents to solve your key problems in these areas and really help you automate your business and work faster and smarter. So here's a little bit of information around that. We have this QR code, which you should definitely scan to talk to our team, to learn more, to understand if this is the right thing for you. And then even if you have our agents plan today, it's always worth talking to your team to really understand how you can maximize the value from it and lean into all of these state of the art features. And then this is the same QR code here. But, again, we wanna reiterate if you're a current customer or maybe a future customer, definitely worth talking to the team. They can help help you learn more about MobyChat and agents. If you have access to these features, help you make sure that you're getting the most value out of them, and then help you learn how you can generate more revenue on autopilot with Sonar Send. Awesome. So with that, I'm gonna bring some of the team back onto the stage here. And with some of the last time we have, we can we can open it up for live q and a and and talk through some of your questions. So, Logan, Malav, and Indera, if you wanna come back on stage here, then we can dive into some of these questions. Isn't that part of the show, like, I my wife, where we just wave and the music? Exactly. Exactly. Alright. So we can see if any new questions roll in, but we can also scroll up and we can see if there's any questions that we want to address here. Or it looks like okay. So somebody did ask if Sonar works with Shopify Mail. Right now, it works primarily with Klaviyo, but we have more platforms coming in the future around there. But so so, no, it does not work with Shopify Mail at the moment. Well, it looks like somebody's talking about the context engineering team there. Nice. Yeah. In the in the q and a too, in the real q and a, there's a question says, how does Sonar send flows integrate with the existing Klaviyo dropped cart flows, for example? But I I believe, like, probably what Indera said, like, it it'll replicate all flows within, within Klaviyo. Right? Exactly. Yeah. Yeah. And you don't have to worry about it duplicating or interfering with those flows because it'll replicate it, and then it'll be fired based off of Triple Whale pixel. So it's totally additive to those flows, and it helps capture some of that revenue that those original flows were missing. Yeah. Essentially, what our pixel is doing in the back end, is we capture more, profiles, that come to your site that have that make actions like add to cart, checkout started. Usually, Klaviyo's cookie is not as powerful to recognize somebody, let's say, even if they come back a week after or even, like, a month after. But if our pixel is on the site, it captures all those events. So if Klaviyo is capturing about a 100 events, our pixel is capturing, you know, a 130, 140. So those net 30 to 40, you can, target with the sonar flows. Yeah. Great great explanation. It looks like Lauren asked here if there is a cost to use Mobichat agents separate from the core plan. So I can go back to this slide too. But so in the core plan on pro, you get access to basic MobyChat, and there's a lot of capabilities within that. There's no cost associated with those. But what you'll notice is that you don't have MobiAgents, and then there is some of these more advanced MobiChat features that we talked through today, and those are included in the agents add on. If you want a walk through of that too, you can definitely book a demo with the team, and they're willing to help explain exactly what's included in that add on and if you feel that it's right for you. And there will be a a recording to watch. We will send out the recording for this today, in the follow-up. So everybody will have that. Let's see what else. Alright. It looks like Aaron joined late. It's sonar replacement for Black Crow AI. We do we do have a lot of customers that can use sonar instead of Black Crow. And what's nice too is that even with tools like that, there's no risk in running them side by side. So a lot of customers will start by running it side by side, and then you can decide if you want to, replace. Yeah. Looks like Jordan answered that as well. Awesome. Is there any other one? There were some questions generally about, like, ROAS, what how to use attribution models, things like that. Not so related to this, webinar, but if we wanna touch on it, we can in a bit. Yeah. Logan, I think yeah. If you wanna touch on those, I think that's definitely worth worth it because I know we we often have questions around those. Yeah. Let me, yeah, let me touch based on that after we answer this question about Mobi since it's it's really related to, the webinar. So the question just came in. How can we provide more context so Mobi understands? Oops. Sorry. For example, prospecting may show low rise, but it actually contributes to the rest of the funnel. Yeah. So in general, I guess that is a good it's a good point. Just in general about context, you can actually add your own context to Mobi at the shop level by going into settings. And then you'll there'd be a there's like a logic business logic section. In the business logic, you have a couple of different things. You have, like, the actual context that you can add. It's, like, globally available to Mobi, and that's where I think you should put a lot of the things that you believe in as a brand. A lot of the things that matter, like, we have CPA targets of this, and we always shoot for this sort of blended ROAS. You know, Meta should have, like, a 70% share of our total spend, things like that. And then you'll also see, like, in the far right, there'll be a tab to open up logic by by, kind of like type. Right? So there's attribution logic and there's product logic and there's all these different types of logic that you can configure. They're they're preconfigured by us for today. But that's a good way to, like, explain to Mobi that, hey. We feel that, you know, Facebook is primarily providing the lion's share of, top funnel for us, like knowledge about the brand, and then that's trickling down into branded search for Google. And so when you respond to me about, you know, meta performance, you should always take the baseline into account. The average of the same period last year, the rolling last, you know, six months, whatever you think is best there. Or you can set, like, a hard and fast rule. Like, if prospecting for Facebook is, you know, above a 1.5, like, that to me is great. So, it'll start using that as context. And then oh, sorry. One other thing is that memory is also important. So if you're chatting with Mobi and you happen to go down this path and Mobi says, okay. I get it now. Whatever. Whatever. You can say, hey. Save this to your memory, and it'll actually save that information that you guys were talking about as essentially context for the next time around. So, the a good example of this is for people who might be asking Mobi about revenue figures, and Mobi is, by default, getting Amazon and Shopify together, you could say, anytime I ask you for revenue, always give me Shopify revenue only and save that to memory, and it'll do that. Yeah. That's a great point, Logan. I don't in the q and a, so I don't know if you even saw that, but somebody asked you a question very similar to that for asking how how can I make sure Mobi remembers the conversations from last time with key insights and leaning into that memory? Yeah. You I mean, you basically hit it on the head. Leaning into that memory features is a key part of that. And Mobi will also learn over time from how you interact with it too. So you can tell it to remember certain things, but it'll also build those connections over time similar to how ChatGBT does that. And then for agents as well, there is, agent memory too. So agents do have build memory from all of their previous agent runs. And then when you're whenever you're building an agent in the context engineering team can show you this in in more detail as well, you can leverage. You can have that as a step for an agent to have the memory from the prior runs and they use that as additional context. Okay. Let's see what else we have here. Looks like Mohab and Indera are are tackling these. That's awesome. Yeah. Perfect. Let's see if any other questions roll in in the next few minutes. And, again, we'll be sending out this recording, more information. We saw there was a lot of questions around the prompts earlier, so I think I think we can throw those into a Google Doc and send that out as well. I know we shared some of them in this chat, but make sure it has those prompts as well. Yep. Maybe a few more. Oh, here's a good question, Logan, on, how well can I obviously be in to do some of the creative? Oh, Oh, sorry. What was the question exactly? It says, from Mark, beyond performance data, this is just in the general chat, how well can OBC and do creative issues? Yeah. Well, there's some interesting things that especially with Triple Whale that's neat about this is that we have access to Gemini's vision tool. So we can pair the actual like, it can we can watch videos. It can review image images in those creatives and then pair that with performance. We have agents that do this already in the agent library. If you see an agent that has the word creative and then, like, performance analysis, that means we're likely using vision to review the creative. And what we're trying to do is draw common themes from creatives that may have, like, the lowest spend or the lowest ROAS or the lowest click through rate. So it is, with your, like, prompting, it can help a lot with, like, telling it what to look for, but we basically say, you know, we want you to look for common themes. Like, is it product flat lay? Is it on model? Or is it sale, copy? Something like that, and try to draw out, like, common the common themes amongst those ads based on their performance. So that's a pretty cool feature that I think in Gemini, you'd have to do one by one. We can do it at scale by pushing 50 ads through Gemini at once. Awesome. It looks like someone's recommending people to turn on agents. Love to see that. And then, Lauren, saw your question again. Let me find it. What was Lauren? Oh, Lauren? Okay. You had an Internet issue after your initial question. Yeah. So for that question, we I went back to share this screen, but, essentially, you get access to a lot of MobiChat features in your core plan on pro. But there are additional MobiAgents and advanced MobiChat features, some of which we shared today, that are only included on our agents add on. So you can use this link to talk to the team, but they'll be happy to walk through exactly what is included in that add on, and then you can decide if you want to to upgrade to that. But if you've already been chatting with Mobi today, everything that you've been doing is included in your Pro plan. Also, if folks have access to the q and a portion, if you do have, like, a really hard and fast question, putting it there can be helpful since the chat's getting pretty busy. It was something that popped up that I'll I'll bubble up for a minute. Both someone asked how this could help a start up company. And then there was other people asking about attribution models, so I might touch on both things for a second. For example, before I started working for Triple Whale, I worked for a very a small ecommerce brand. We were doing, like, 2,000,000 a year annually. So, for us back then, this is before Triple Whale even had attribution. So I can tell you that, for certain, having Triple Whale and being able to, aggregate all of our data in one place was very helpful because as you can imagine, a small team, like, trying to log in to all these different places and figure out what's going on here, there, and whichever can become, like, tough and having a single place for you and the business owner or you and the marketer if you're the owner. Just it it's, like, really it's really helpful just to, like, level set where you are and where you're looking and what metrics you're talking about. And then beyond that, we've over the years, of course, with attribution, it's become extremely helpful in understanding the performance of your of your different marketing initiatives. We've built out 70 or so dashboards now that you can take advantage of, that's using like like, leveraging all of our company experience, people who've been in ecommerce about what they, what kind of, like, sets of data and slices and dices that are useful to them so you can use those. And then we built the agents in Moby on the backs of our experience as well. So that's I think it can be extremely helpful to start up brands and large brands. And then going back to some of the attribution questions for a moment. Some people were asking, how do I know when to use linear, triple attribution, or total impact? I'm not gonna say the word it depends, but I will say what they do and why each one might be useful. Triple attribution is gonna give credit a 100% credit to every channel or source that had a touch point in the customer's journey. So triple attribution can be really helpful when you're trying to understand on a click basis how much revenue came through Facebook. Point blank, that'll tell you on a click basis. Now when you layer in views from from Meta, that's a that's another ballgame, but it's up to you to do. But one thing is important with any of these models is using it over time really help you set, like, a a level expectation, or a baseline of what that channel is providing. Linear all is gonna split credit equally amongst every source that had a touch point in the journey. That can be, really helpful to know when there's splits between Google and Meta and TikTok. But one thing that I will say is that, is that credit gets split really quickly. So I would always compare because there's there could be touch points with all sorts of things, email, some sort of influencer, etcetera. I would always check between triple attribution and linear all to see how large that gap is, and there's tools already in the attribution table to do that really easily. And then total impact is linear all as the baseline, but then we layer in post purchase survey data with, like, some modeling to tell you where like, what channels deserve how much credit based on the clicks that are coming through, how those clicks interact with other channels, and what your customers are saying in your post purchase survey. And, Total Impact has been, extremely valuable to the customers that are using it and are leveraging the free post purchase survey tool as well. So, I'll give all those a look. Yeah. Definitely. And we have there there's some excite there's a lot of exciting things on on the measurement front and and some new some new models and things coming out soon. So definitely stay on the lookout for those. We'll be sharing a lot more information around that. But, really, measurement is is the core the core of our platform and that that better accurate data that people can trust. So heavily investing in the area, and we're excited to share a lot of a lot of really awesome updates around it soon. Alright. Awesome. So with that, we're we're coming up on our last minute here. We will make sure to I know there's been a lot of questions in the chat. We'll make sure that we reach out about any questions that may not have been answered in the chat during this call, but we really appreciate you all joining us for this hour. We'll follow-up later today with the recording, some prompts, and any additional information. But definitely feel free to talk to the team, reach out to your CSMs, book a demo for any questions you have at all. We're really excited to bring you guys all of these updates in time for Black Friday, Cyber Monday, the most important time of the year. We really can't wait to see just all all that you guys accomplish during this time of the year. Yeah. Let's go break some records. K. Alright. Thank you all. We'll hop off here in a minute. Thank you, guys. Thanks.