Name: AI for Streamlined Enterprise Event Marketing
Uploaded: 2024-06-11T19:26:06.972Z
Duration: 48 min 4 s
Description: AI for Streamlined Enterprise Event Marketing

Transcript for "AI for Streamlined Enterprise Event Marketing": Hello, everybody. Welcome. Thank you for joining today's Goldcast insider webinar. My name is Kelly Chang. I am the head of marketing here at Goldcast, and I will be your host today. I am very excited to share some valuable insights on the event marketing process and how AI is transforming the space. But before we get started, we're gonna go through some housekeeping items. Let's see. So please share your comments and engage in the chat that's to your right. If you have any questions during today's webinar, please drop them into the q and a tab that's also to your right. Remember that this session is being recorded, and an on demand recording will be available after today's event. So keep an eye out for that email. We're also very excited to announce some special giveaways for today's attendees. So by participating in our interactive segments and engaging with us, you'll stand a chance to win some of these fantastic prizes to kick off the summer. So we're sending out some Stanley Cups here. You'll have to attend live and submit a question for q and a to get a chance to win one of these. We're also giving away, a Bose water waterproof, Bluetooth speaker. I have one of these. It's amazing. All you have to do is be here at TED live. What you'll wanna do is come up on stage and ask, a live q and a question. So there is a raise hand button on the bottom of the stage. If you you click on that button, I will be able to bring you on stage and you can ask your question live. So that's how you'll win one of those. And then finally, if you attend live, submit some questions. And if you do a recap post on LinkedIn, we're gonna send you, a YETI Tundra cooler. This is also incredible. They're actually quite expensive, surprisingly, and they're very effective. I think, my sister has one, and she had some ice cubes in her cooler that lasted, like, all week long. So, engage today and, for a chance to win one of these prizes. And what we're gonna cover today. So we're gonna talk about leveraging AI for brainstorming and creative ideas using AI within your, event marketing design design process, enhancing your work flows and efficiency with AI tools, and then creating and repurposing content with AI. So we're gonna be talking about, the entire event marketing process from pre, during, and post event. Our goal really is to help marketers understand how these technologies, can make your event marketing process more effective and less time consuming. So let's jump right into it, and let's start by looking at the traditional event marketing process. So it involves a couple of stages. It starts with your campaign conception, and then it goes into your your pre event planning, your during event, and your post post event. And so in your campaign conception, we're doing a lot of research. We're doing a lot of brainstorming with our team. We're also working on designing the concept of our events. Pre event, there's a lot of planning around the content. There's a lot of speaking opportunities during an event, so making sure that your content is aligned with your campaign theme. There's a lot of promoting of the event, getting making sure that you have your registration and attendees knowing what's happening. And then during the event, we've got your live engagement. It may not be a very long time that you have a live event, but this is typically a very high pressure period where we're so focused on getting that live engagement and getting that content, live during the event. And post event is incredibly important where we're focusing on our follow-up with our attendee our audience engagement and also making sure that we're making the most of the content that we've created during the event. And in this slide, you'll be able to see this entire process. And and at the very bottom, it's, it's the typical time frame it takes. Here at Goldcast, we've run a lot of different events, and and this is our benchmark for how long it typically takes for us internally. So for our campaign concepts, typically, depending on how large of a scope that campaign concept is, can take from 1 to 4 weeks within the research, the brainstorm, and and making sure that the design and looking fields is just exactly how we want it. Pre event, promoting the event. We don't like to promote events too far ahead because, people don't really have, their mental model. They're really looking just, you know, the next month ahead for the events that they're looking to attend. So we like to, you know, do our pre event planning within the 3 to 4 week time frame before the live event, and that live event time, that 1 hour or, you know, 2 hours or however long that live event is is that really high pressure time where we're just really trying to focus on the engagement, and post event, it can take days to weeks depending on how how much material you're working with your team. And so this is the traditional way of, event marketing, and let me know in the chat if this is similar to how you're also processing your event marketing, manually. And now I'm gonna be talking about event marketing, but with AI. And so here, very similar stages, but you can see here on the very bottom, all the tasks we've cut down to minutes or hours versus days weeks. And so we're gonna go through today, just step by step across all of these different stages, how AI can actually help cut down time and make teams much more efficient. So we'll start with, let's start with the pre event use cases. And so let's jump right into the diff so what we did here to talk about the pre event use cases is that we actually asked members of our community, the Event Marketers Club, to share some practical examples of how these marketers are using AI today in their pre event activities. And we actually saw a couple themes come up. So first is, you know, AI can be used to enhance brainstorming sessions to generate creative ideas and to streamline workflows. And so here, Kim Katz, who is the senior manager of field and event marketing at responsive, uses AI to optimize brainstorming sessions. She, her quote is, to optimize your brainstorming sessions, I use AI to generate thought provoking titles, identify the most effective engagement formats, and leverage insights from best practices. And so she her top takeaways is that, you know, you can use AI to brainstorm session titles, really look for different engagement activations from both virtual and in person, and also look for event marketing best practices. And so I believe Kim Katz is using a lot of, ChatJi p t to help her do this as well as some other tools like Rytr. Alright. Next, I wanna spotlight, Darby Davis, who is, a senior field marketing manager at NCAMP, and she's leveraging AI to really enhance her writing process, and she's using AI to improve efficiency. So to enhance my writing process, I leverage AI to make existing copy more concise. And for brainstorming sessions, I use AI to generate an arsenal of creative ideas like subject lines, titles, even content concepts for upcoming events. And lastly, I rely on AI to categorize and organize information, fostering a more efficient workflows. So top three takeaways from Darcy is iterating copy, brainstorming ideas, and organizing data. All very, very, very, helpful applications at AI to help improve efficiency during that preplanning stage. Next from our community is I want to spotlight Maureen. So Maureen is a senior marketing manager at Questline Digital and she is using AI to innovate and strategize. So a quote from Maureen is when crafting copy for webinars, emails, or blog posts, I often leverage AI to generate additional talking points or thematic direction for chosen topics. During the revision stage after composing a draft, I input specific sentences to solicit suggestions for improvement, improved conciseness. I also use AI for swift and accurate grammar checks, ensuring the final product is polished and error free. So the way that Maureen's using AI is very much like a copilot where it's helping you brainstorm, helping you improve, check for grammar mistakes. So definitely a very, very, very innovative way to use AI in the pre, planning process. We actually have 2 more tips, from our community on how, Jess Toro and Isabel Ballard Ballard is using AI. And so we've got some videos that we're gonna play for you so you can hear directly, from these event marketers. So we're gonna start with Isabel. My name is Isabelle Ballard. I'm currently working as an event fulfillment manager for Adobe. I've used AI in a lot of different roles, you know, from event marketing and tech start ups to private events, including, my current role. One of the most useful ways that I found to use AI was when I was working in a kind of a tech start up as an event marketer, delivering on a lot of trade shows every year. The workload was pretty intense for a one man show, which is, I'm sure, something that a lot of people here are familiar with. But the way that I would use it is I had a prompt that our marketing manager built that explained our product, our brand voice, and our kind of messaging and what pain points we solved for. And I would take that prompt and put it into an AI platform and give it a lot of background of what trade shows we were attending and have it build marketing campaigns for each individual trade show. I would give it information on what our target audience was, who our role that we were targeting was, give it kind of some language that people in that role commonly use, a lot of pain points that they feel. And then I give it some background on why we were reaching out, where we had met this person, what the campaign should include from emails, LinkedIn messages to calls. You know, it specify where to add customization into each of those touch points. So I got really, really specific with it, and it was a lot of work on the front load, front end to build those kind of templates for each trade show, but I was really quickly able to take that template into different trade shows, replace the, target audience, and really quickly come up with campaigns for each trade show. So I was able to very quickly iterate and customize our messaging for each trade show that we were attending, and it was incredibly helpful to be able to really quickly be able to iterate on our messaging. It helped keep our messaging consistent and, customizable across industries. Hi. It's Jess Toro, events manager at Host Away. Really excited to share how I use AI in my everyday workflows. So super simple, RFPs, drafting those up, sponsorship decks for small events we host. But most recently, I've been using it, to help me draft up event landing pages, content, headings, all that sort of stuff that I used to spend a lot of time thinking about. AI has helped me streamline that process and spend less time so that I can do more. Awesome. Thank you, Jess and Isabelle, for sharing how you're using, AI. Definitely very innovative ways to do. I see that, Cali is, never thought of using it for RFPs, which is definitely a a very, very interesting way to to use AI. Thank you, Jessica. Next, I'm gonna go into the next stage of the, our next use case, which is design tests. There is a a place for AI within design, and at Goldcast, we do use elements of AI within our event marketing design. So AI tools can really help render images, quickly, ensure consistency, maintain high quality designs without the need for a full design team or an agency. And so this not only speeds up that process, but also reduces costs, and ensures your materials are visually appealing. And so I'm gonna go in and take a look at 3 specific types of tools and use cases. So the first is Canva on the very, very left hand side of this this slide here. So Canva is an incredibly versatile tool that integrates AI features to really help automate the design process and maintain brand consistency across all of your marketing materials. This this means that you can quickly generate a cohesive set of promotional assets that aligns perfectly with your brand identity. So what whether it be social posters or or banners or whatnot, Canva has lots of templates that, layers on AI to help make this super easy and making it consistent with your your brand look and feel. So highly recommend checking out AI, Canva's AI tools to see if it helps with your, design workflows. The second, example that I have here for how, you can use AI in your event design is, using it for slide creation. So we know that during a lot of events, like webinars, like this one, we've got slides. We've got a slide right here. Beautiful dotai is a really fantastic tool for creating very visually appealing slide presentations. It you know, I think putting together slides and formatting slides is a is an art in itself. And so for those that struggle with, you know, slide putting together slides and formatting slides, check out beautiful.ai because you can use text prompts to really help create your your slides, making them look very, very engaging and professional. And finally, here on the very right hand side, we've got some AI image generators. And so I've I've thrown in 3 here that I know our team at Goldcast has explored. So we've got Visual Electric here as an example, Ideogram as an example, and Leonardo dotai as another example. These are a lot of text prompts to graphics tools, and so it allows you to really be able to quickly render images, create characters for your your your event branding, and be able to sort of execute quickly. I will share that, these tools, these graphic tools often provide graphics with clear usage rights. So a lot of the times with stock images, you might have to license certain things. But with a lot of these, you know, AI generate rendering graphic tools, it reduces that complexity and the risks associated with copyright. So I wanted to share that quick tip on these these design AI design tools. Alright. I'm gonna move on to the next stage here, but this is a definitely, a very very there's a lot that's gonna probably come up in a design with AI and applications of using AI tools for design within events. So I'm gonna jump right into what happens during an event. So during an event, typically, we're not really planning anything. We're just engaging with the live event. We're trying to make sure that people are as engaged with the content that we've been preparing as much as possible. And there are AI powered tools that can significantly enhance your live engagement. And so one example I wanted to bring up is, from our friends over at Qualified. So Qualified has recently released a new feature. It's their it's called their AI powered SDR agent with who who they called Piper. Piper actually has a LinkedIn profile, so definitely go check out Piper. She's a very, very good SDR. But what Piper can do is that she can automatic or autonomously converse with attendees during events. So if you have an event going on and you have a specific call to action, say, you want to get people to sign up for a demo or go to your website to learn more, you can create a custom, you know, URL tracking that has Piper attached to it. And so Piper will then understand that this person had came from your event and can autonomously converse through a chatbot, really bringing the conversation from the event over to, whatever destination you're sending your attendees to. This is a very, very unique and creative way of, using AI to help, continue your engagement outside of the event environment. So I wanted to call out this really, really, forward thinking use case. Okay. Most of the, activities we're gonna talk about next are about post event activities. And, if you are an event marker, you know that just immediately after an event, how much work goes into your post event. So we're gonna talk, spend the bulk of, you know, the next 30 minutes really talking about the post event use cases. And so first, I do wanna plug that we have a really, really, all in one AI solution that's built in Goldcast that helps streamline a lot of these activities. So from creating social media posts to generating blog content, AI tools post event, can really help you repurpose your event materials to really keep your audience engaged long after your event has already ended. So I am going to first call out Goldcast Smart Events. So we've recently launched this new feature at Goldcast where after you run your event, you're gonna immediately get your video clips, your social posts, your blog content, your summaries, your follow-up email, and even an on demand page automatically. And so, after this event, we're gonna our our team at Goldcast is just gonna sit on our thumbs for literally 1 hour, and we're just gonna get all of this content immediately. And so I'm gonna play a quick video just to show you how this all works. Does your company throw absolute ragers? And by that, I mean, do they host events or webinars? And afterwards, is someone tasked with sending the follow-up emails, the video recaps, the content updates? Nobody wants to do all that. So what if I told you they don't have to anymore? Introducing Goldcast Smart Events, our AI tools that turn your post webinar and event chaos into automated, streamlined workflows. Oh, and it gets even better with our Goldcast ContentLab that uses AI to effortlessly turn every webinar and event into engaging marketing assets and multi channel campaigns, all with click of a button. Sounds pretty good, doesn't it? To see how your post event workload just got a little easier, head on over to goldcast.io and see for yourself. Alright. So it really is that simple. After we run this event today, we're just going to sit for an hour, and we're gonna watch and see AI create all that post event content for us. Again, our philosophy at Goldcast is to never publish anything that AI generates. It's really a working draft for us. And so it really helps kick start that, post event activity where our team, which is not very large at all, we've got a small team, a small but mighty team, but we're using AI to help us, do better with less, resources, and, Goldcast smart events is one way for us to get there. So go speaking of, you know, smart Goldcast smart events, the one thing that you can really, do after an event is create social posts. So we know that, specifically on LinkedIn, video posts get 5 times more engagement, than regular text posts or image posts. And people are also twice as likely more to more likely to share video content than any other type of content. LinkedIn users also spend 3 times as much 3 times longer watching videos as compared to reading static content. So video is really, a key component in social media, and repurposing your event content into social is a no brainer because you're just going to extend your engagement and get as as, an extended reach, from your your events to your social platforms. And so using AI generated social content, from your events is a very seamless way to, use AI within your event marketing process. The next use case I wanna bring up is, AI generate SEO rich blog posts. And so, videos are 50 times more likely to rank high on Google search results than just plain text. We know that incorporating videos and blog posts can actually attract 3 times as more inbound links than text only posts. And Google's, you know, search algorithm is often pages that off like, use a mix of different types of, mediums. So having video alongside your text and images can really, really make your page that much more attractive and appealing within the algorithm, so therefore, your pages may rank higher. And so there's so many different reasons to embed and incorporate video into these different channels, and using AI from your events to be able to repurpose longer form video into shorter form, and more, bite sized consumable clips on social and on web pages is going to be, no brainer in in terms of extending your reach and getting more people consuming your content. Okay. I, really, really love these these use cases of using AI after an event. We are using them today at every single day at Goldcast, and I can't even tell you how many time how how many hours and dollars we've saved, by using these features. Okay. We are going to move on to our next example of, using AI in your post event. So post event, gifting can be enhanced with AI. So after your event's over, if you have a set list of VIP attendees that you want to share the love and say how much you appreciated them for coming to your event, sending a gift can really help, make that connection post event to really start that conversation with your sales team to really, get that pipeline in if that's the goal of your event. And so by, post event gifting can be enhanced with AI. And by identifying, you know, your target accounts with AI, you can automate your gift selection, personalization, scheduling, sending gifts, you know, to really create a more impactful post event experience for your VIP attendees. So how Sendoso, does this with post event gifting with AI. So they use AI to analyze event data to really pinpoint your high potential accounts. So that's starting with number 1, identifying your target accounts. They're using AI to really pinpoint those accounts, making sure that the gifts go to the right people. Secondarily is automating gift selection and personalization. So Sendoso is using AI to suggest personalized gifts and messages based off of your attendee data, making each gift feel super unique and thoughtful. So I know that, Sendoso deploys AI research across, you know, across the web, maybe scraping LinkedIn to really see if maybe that your prospect is a runner, and they'll suggest, you know, running shoes as a gift. Number 3 is scheduling and sending gifts. So the AI that Sendoso has determines the optimal time for sending those gifts to maximize the impact of that delivery And then, enhancing that follow-up. So after that gift is received, AI then suggests, for, the go to market team to, what kinds of personalized follow-up messages, that could be used to enhance engagement. And so, and finally, we also have an example from 6 Sense. So, I'm gonna share this final example. We used, using tools like 6 Sense, AI can also improve your account based outreach. So what 6 Sense is able to do with AI is segment your attendees and really help prioritize which attendees should be followed up first. And then this also helps ensure that your sales and marketing teams are really working with the most relevant leads, really increasing, the chances of conversion. And so let's, play a quick video from the VP of demand generation at 6 Sense. So think about, the money that you invest in your events, whether they're on-site events, whether they're virtual, whether it's monetary or just horsepower, there is a cost associated with with doing an event. And most oftentimes what happens is we put a lot of work in that upfront planning, we put a lot of work on the actual, execution of that event, and where oftentimes, things tend to slip is on the backside of that when it's time to follow-up, when it's time to maximize that ROI and capitalize on that investment. We have put together a play that helps solve for that. So after every event, if we have certain accounts that may meet a certain criteria, we have those routed to our BDRs for them to follow-up. If they don't meet a certain criteria, we have them go through a conversational email. Now that's not to say that that criteria, one is worse, one is better. It's just a way for us to ensure that every single person has followed up on, and it's ensuring that the right message is in fact getting to that person. Thank you, Chris, for for sharing that use case. And I will definitely get that video out. I see a couple of you would like to share with your team. Thank you, Jillian, for sharing. Awesome. Well, I just ran through a lot of different use cases for how, an enterprise b to b marketing teams can leverage AI in their day to day for, really improving their efficiency within the event marketing process from the pre, during, and post event time frame. I would love to welcome anybody in the audience here who has additional use cases or other ways of using, AI within their event marketing to come up on stage and, share with us or ask a question. You can click on that raise hand button. I can bring you up on stage. Oh, I have somebody coming up. We've got Tanya. Hi, Tanya. How are you? I'm good. How are you? I'm good, Kelly. I'm really excited about AI and using it in every day. Everything that I do, I'm really incorporating AI, here at Ascent. And I really wanna talk about using AI to generate thoughtful, intentional, pulling questions that are being used to direct our sailors and our our our content team in a way where we're capturing data from our audience to be able to drive better conversations with our sellers as well as provide our content team with direction on where our challenges are coming from our prospects. And so I throw AI I throw my my, webinar brief into AI, and I I ask it to give me, you know, the most intentional questions. And we're also using the content lab here to create, post webinar, email snippets, video snippets, social posts. And it's just really I actually asked AI this morning how much time is has it saved me, this month in workload, and it came back and it told me it's already saved me 78 hours of work. So just interesting. Our company is very much focused on AI. So That's amazing. Helpful. Yeah. That's amazing. So 78 hours, and we're only 11 days into the month. I I I I it's my first tab that I open. I I go to a I go to my AI before I even, touch my email and AI in Canvas. So as soon as you mentioned, beautiful AI, I just went into chat gpt and and, searched it. Now I have it open, and I'm starting to engage with that as well. That's amazing. Tanya, can you tell us a little bit more about what you meant by polling with AI? How are you using AI in your polls? Okay. So I'm actually using AI to generate intentional polling questions. So we have a webinar that's like any webinar. We're creating it to drive some sort of engagement. And so using AI to tell, to to to to prompt the the tool to say, we would like to create a pool that generates an, an introduction or pathway for sellers, as well as capture data that would identify pain points for our content team to be able to use in their content library. So that way we're we're the polling questions are not coming across like, Hey, Ascent is looking for a, b, and c from you, but it's more about positioning it in a way that the audience, feels it's impactful to them. Got it. So you're collecting that data and kind of using it as, like, nurture to, like, provide the next step or the next set next set of content or follow-up. That's so smart. Absolutely. Mhmm. Awesome. Well, thank you so much, Tanya, for sharing. You betcha. Have a great day. You too. Alright. We've got another, hand raiser. We've got Katie coming up. Hi, Katie. How are you? I'm good. How are you? Good. So I just wanted to share recently, I had a project for, going to a really large conference, and we had to think really, really big about what we wanted to do with our booth. So I use Meta AI actually because you don't have to use their you don't have to pay for their imagine feature, and you just really start typing in, like, 10 by 10 booth, your theme, like, think big interactive stations. And I built, like, a whole, like, starting point for a booth that we could then kinda pair down into something that was realistic. That's amazing. Because before that, you'd probably have to work with an agency or some or some Exactly. Spend a ton of money figuring that out. Or, like, sketch it out and tell them your vision. And in this way, it kinda brought that vision to life a little easier. That's awesome. Well, thanks so much for sharing that example, Katie. Sure. Thank you. Thanks. Okay. We are going to head into our q and a segment for today. And so, if you, have any questions, please feel free to drop them into the q and a tab. And, if you don't have any questions, but you see questions that you're you're curious about, go ahead and upvote, on the q and a tab. So I'll start with the most upvoted questions first and see how far I get down the line. Okay. And if there's any there's a lot of question here questions here about AI. I am not an expert of with AI. I am an enthusiast, and I'm definitely learning a lot about this and use cases that work well for me and my team. So I will try my very best to answer questions, but I do wanna make this very community centric. If there's any attendees here that have better answers than me, please do, chime in into the chat to answer these questions because I'm I'm an enthusiast here. I'm learning as we go. This is still a lot of uncharted territory for us. Okay. So first question from David. Is there a good resource for getting started with writing AI prompts for keeping results on brand? This is a really good question, David. So I'm just gonna share from my personal experience how I've been able to do this, and it's it starts with a lot of documentation. I think, somebody said earlier, maybe it was Jessica that said that, it's it takes a long it's painful in the beginning, but once you get that sort of documentation pain pain painful part done, you can scale a lot better. And so how I've done this myself is, putting together, brand guidelines. So brand tone and voice, being very specific about that. I can actually share an example of what we use here at Goldcast. Uploading those documents to, Chat GPT as a knowledge center. So we have we use, GPT, custom GPTs. We've created them for our, you know, our products and our brand tone and voice. So we've uploaded that as reference for how to create to write, that sounds like Goldcast. So I think before you go into prompting, start by writing down in a document what your brand is and and putting that documentation learning language models, and they will be able to use that as reference to, get your get your outputs as close as they can to that brand tone and voice. Okay. Next question from David. Curious how many people here are using free access AI versus paying for a license? That's a that's a really, really good question. Let us know in the chat who's paying for free and who's not. I know that I am paying, for some paid, AI tools, but I know that I'm also using a lot of free tools. So, I'd love to hear from the chat, what people are using. Okay. So let's move on to the next question. So from Caitlin, I'm curious about how others use AI against your CRM to identify invitee lists for certain events, especially those you might have limited space at a dinner for instance. This is a really good question, Caitlin. I think the really good application for for this one could be, with 6¢ because 6¢ uses intent data to really understand, in market buyers and non market buyers. And they're using that to surface, leads to your sales team for follow-up. And so 6 Sense, 6 Sense AI tool, it's I think 6 Sense has been using AI long before AI has been, you know, super hot in the market, and they've been, leveraging that for marketing and sales. So definitely check out 6 on if you're looking to identify high intent attendees for your events. Okay. We've got a question from Vivi. How are you all handling privacy while using AI from the angle of inputting company confidential information? This is a really, really, really good question. At Goldcast, we are not putting any confidential information that that includes, value proposition information or data information in open source AI platforms like GPT. So, for the for data specifically, we are using closed AI tools that don't share information back to the the AI provider. So I do think that this is a really important call out, the privacy piece, especially for enterprise marketers, to make sure that when you're looking at different solutions that they're have if based off of your company's requirements have different levels of security, enabled. So making sure that the tools that you're using are SOC 2 compliant or whatnot, and GDPR compliant, as well. So before using tools and inputting information, privacy is a huge huge component of that and and making sure that you're not, putting yourself and your company at risk. I'd love to hear if anybody else is handling privacy differently, with AI in the chat. Let me know. At this point at Goldcast, we're we're doing it on a very one manual basis, one to one deciding whether or not we're able to input information in one tool versus another. I will share that at Goldcast, the, the AI Goldcast is com is, is fully confidential. So, all the videos that you upload, all all that information, that content, is not going back to the open source AI provider. Okay. Question from Lexi. If you are using chat g p t, what are your tricks to identify hallucinations? Lexi, can you tell us more about hallucinations? If you would like to come up on stage, please raise your hand. I'd love to hear more about this this, this concept. If not, does anybody else know what hallucinations means? I'm gonna move on to the next question and come back to this one once we get more information. When AI makes up information that is oh, hi. Hi there. Hi, Lexi. Hi there. I just have encountered when, basically, chat GPT makes things up. It's hallucinating facts and figures and names and even references. Yeah. It can do that. Right? Yeah. So Unfortunately. Yeah. So I think it goes back I I mentioned in my presentation earlier that a philosophy that we are very, very strong on, our point of view at Goldcast is that you should never publish anything that AI generates, that anything AI provides is a draft, and you definitely need to check to make sure that the information is correct. When you're blindly just pushing things out, it's it's almost like you're you wouldn't, you know, publish something that a brand new intern that started yesterday would write. Correct? And so the way that I would say suggest, identifying hallucinations is just, you know, comb through it with a human eye. Make make sure that it's it's accurate. And if you're, prompting GBC with something, this is information that you should already know as well. It's it's really, it's really helping you become more efficient. It's not becoming, it's not a you're it's not it's not a silver bullet or a a brand new it's not a brand new hire. It's it's really it's a tool that helps you do more with less. Great. I appreciate it. Thank you. Awesome. Okay. Let's move on to the next question. From Jessica, how do you see the role of AI evolving in event marketing over the next 2 to 5 years? This is a really good question, and I, I think there's a there's a lot that when I think about, how technology has the potential of, evolving event marketing, specifically b to b event marketing, I think about just some of the fat like, the trends and fads that have gone on the last couple of years, you know, with the NFTs and, with the, VR platforms out there. And I think, with AI, how it's going to evolve with that marketing is that it's going to like, all these different use cases we're we're talking about today are gonna get completely flushed out and even more, and, it's AI is gonna become even more powerful. And so I think it's gonna help marketers be able to make the event marketing process a lot easier. I think the event marketing process, has been is a is a process that's been waiting to be disrupted for a very long time just because it's been so difficult and it's been so manual and it costs so much money. And I think over the next 2 to 5 years, we can see, the event marketing process becoming more democratized, event marketers being able to have a lot more control over, what's being, executed. And then I can also see that marketing costs becoming a lot lower because of all of these, tools being able to not replace, but make the process a lot more efficient. So, what I mentioned with design with a lot of the actual, content creation and production, all that's time frame is gonna get shrunken down where the quality is still going to be there and the value is still going to be there. It's just gonna cost a lot less. So that's my prediction. I think that it's still going to be there. Humans are still gonna be a very critical part of event marketing because event marketing is how you it's how brands become humanized, and, people are still gonna be a huge component of that. AI is just gonna help support us get there faster. Alright. Going to move on to the next question. So from Stephanie, are there any event specific AI tools that focus on event, specific items like placing sessions, in a room grid? Not too sure, what you mean by this question. If you can clarify, placing sessions in a room grid, what that means, I can, try to answer this question. Okay. So from, Matt Collins, Can you use AI in Goldcast to auto transcribe content from a webinar and provide short summary, as part of a LinkedIn or other social media? Yes. So that is what the, smart events and Goldcast ContentLab, does. So what you can do, Matt, is after your webinar, if you use Goldcast, your webinar will automatically get moved over to the content section where, a transcript will get automatically generated. You'd be able to create clips or short short form clips from that transcript, with AI, And then you'd also be able to prompt the ContentLab to, write a short summary, a LinkedIn post, a blog post. And there's also custom prompts so you can really ask it to produce anything you want as as, using the transcript in the video as the base. And so if you aren't using Goldcast today, what you can do is you can check out our ContentLab free trial. We've got a 14 day free trial where you can upload up to 5 hours of video footage and create, a 100 free clips using AI. So you can check that out and see if it works for you. 5 hours of content is a lot of content, so you can definitely see if the trial is working. Okay. So from Caitlin, how's Goldcast or anyone using AI with regards to sales enablement for event leads? Great question. So we are using a lot of the event summary. So after for after today's webinar, for example, we're going to use our smart events tool to really put put together an event summary, and we're gonna send it over to our sales team. A lot of our sales members, that might be here, watching the event, but for those that have other other meetings or calls that, you know, conflict with the event, we're gonna give them that recap so they know exactly what happened. We're also gonna use our content lab to create or produce, sequences. So, you know, step by step, 2, 3, 4 part email sequences from today's event to send to our sales team for follow-up. And so that's how we're we're using it today. We're also, we're, yeah, we're using it most for both the recaps and also posted on emailing. Okay. Let's go see if there's any more uploaded questions. From Spencer, the most common use case I see for AI is around content. And when when and how do you think AI will be ready to support tactical teams like project planning, creating loading schedules, and run of shows? It's a really, really good question, Spencer. I think, the use cases might already be there. I think, it's maybe the tool hasn't been created yet, but I think that a lot of teams may may also be frankenstein these things with, you know, tools like chat gpt prompting things very manually. So I I do think that, for example, today's event, there was a lot of AI that I used, and so run of show, there was there was AI that was involved. I basically gave, GPT a quick outline of what I wanted to present and, was and and GPT gave me a shell of a run of show, and I was able to edit that run of show to then present today's, webinar. So I think there are different small use cases where we can apply, but maybe the the full end to end tool isn't out there yet. And if you keep your eyes open, maybe Gold Cast will be releasing some of these things to help with the end to end workflow. Alright. Let's I think we have time for one more question. So if you have a if you have a question, feel free to jump jump right in. Leveraging AI tools and retaining the human touch for creative ideation, especially in event design? This is a really good question. I think, this is, a really probably a really good debate of, you know, where should where is that human touch when AI is so prevalent. I think that with AI creating design and and creating a lot of con like, repurposing and creating a lot of content, it's really important for AI to be managed. AI isn't out there doing things that we don't want it to do. We have to make sure that we train it properly, that we maintain it, that we manage it, and that we provide that important feedback loop. And so I think that's really where that human touch is, is providing feedback. Don't ever publish anything that you don't like from AI. You you you have the capability to edit manually as well. So making sure that marketing teams don't get too lazy and just rely fully on AI. So I think as this is a really interesting time for marketers to explore different AI tools to find those use cases, but I think the the marketing is always going to be human first because, we humans are the ones that have the creative ideation, the original thought, and AI is supporting us. I think that's a really important hierarchy to keep in mind is that we that, in marketing, human connection is always the most important thing and AI and any anything technologies is really helping us, supporting us get getting there more efficiently. So So thank you for this question. Yes, Jessica. Yes to human first AI is, like, your best EA. I love that. So thank you so much for joining us today. You know, we have a or another webinar coming up next month. It's going to be about social media, so, specifically about LinkedIn, so check it out and, don't check it out yet because information isn't out yet. But once it is out, keep your eyes peeled for some email invitations. But thank you so much for the time today for the engagement. I really, really enjoyed everyone that joined me on stage. It was really fun. But if you have questions, please don't hesitate to reach out on LinkedIn. You can find me, you can find me there. Alright. Thanks, everybody. Bye.