Transcript for "Drive Results in Mobile's New Era": Well, hello, everyone. Thanks for joining us today. Welcome to Beyond the Message. I'm super excited to have you all here. I'm Summer. I'm based out of the thawing frozen tundra of Austin, Texas. I caught my toddler's cold yesterday, so apologize if I'm a little sniffly today. But we're gonna power through because we have a really exciting session today. The this quarter's release is here to help you stay ahead of your competition in mobile's new era. But before I explain what that means, there's a little bit of housekeeping. So use the chat on the right side of your screen to get the conversation going. Feel free to introduce yourself, where are you from, any Austinites, TV shows you're watching, whatever. Use the q and a to ask questions, and we'll be answering those at the end of the webinar. If we don't get to yours, we'll follow-up with you directly. We'll also be recording and sharing this via email within twenty four hours, so feel free to share with your colleagues. And as always, we'd love your feedback. So before you leave, please take our event surge survey that's linked in the chat. Now let's dive into our agenda. So, we're gonna start by looking back at '25 and share our predictions and trends for '26. Then we're gonna dive into how your brand can stay visible, compliant, and connected with all those changes. We're gonna explore about how AI powered solutions can help optimize performance and how extending your data into more channels unlocks a more unified customer experience. We have two fireside chats today, which is exciting. We'll chat with Yotpo about how loyalty directly impacts the customer lifestyle life cycle, and we'll chat with fragrancenet.com on how they've used our RCS solution to stand out from the crowd. So we have a lot of ground to cover today. Stick with us. If you stay till the end and participate in our polls, you're gonna be entered to win a base carry on roller. And so look out in your email to see if you win. Those are pretty awesome. They're a great client of ours. So thankfully, it's not just me talking all day today. I'm joined by this powerhouse lineup. So we have Karim, Katie, and Carrie all joining us from Attentive, and Mihal and and Michael from Mihal from Yapo and Michael from fragrancesnet.com joining as well. So I have to do I have to do this. Some of what we're sharing today involves forward looking product plans. So as you know, things can change, especially based on your feedback and market dynamics. So please understand everything is subject to change and keep that in mind when you're making purchasing decisions. We also, ask that this is the circle of trust here. We're sharing some really, exciting new things, and we ask that you keep this, within your organizations and don't share outside. And, we're gonna be highlighting a lot of stuff that's still in beta. So the great news is you can actually request to join betas directly from our help center. So simply fill out the form. We'll be in touch to give you access. And with all betas, it's really valuable to get your feedback. So if you get access to any new features, please share that back with your CSMs or someone on my product marketing team would be happy to take a call. Alright. So now let's dive in, and talk about what happened in 2025, and then how we're approaching 2026 innovation to build best in class experiences for you and your customers. So 2025, a lot we shipped a lot of stuff. So 68 new features launched across the platform, and I'm not talking about bug fixes. That included a couple heavy hitters was AI Pro for email, taking all the great functionality from AI pro from SMS and applying it to our email, as well as our Yotpo integration as they they sunset their messaging products. We also had a lot of innovation that was led by you guys. The we had a lot of high impact betas on AI journeys, AI grow and push. These are really helping shape personalization and cross cross channel engagement, and we'll talk some more about those. And we're staying ahead of the ecosystem changes. I'm gonna talk about iOS 26. It threw us for a loop. That, thankfully, our two tap opt in that we already had and patented keeps you in the main inbox. We also provided clear guidance and workarounds for desktop opt ins, and all of this is ultimately protecting your list growth and performance. So quick pulse check-in the room just to make sure everyone's awake here. I'm gonna pop up our first poll. Head over to your poll the poll tab to cast your vote. We'd love to see which features you've been loving from our 2025 launches. Let's see. I am not seeing the answers. Maybe those are it's coming up soon. Oh, it's in the sorry. I'm not seeing the the poll answer, but hopefully, guys can see that. Alright. So so thanks for sharing that with us, and we'll close it out in just a moment if you haven't cast your vote. So let's talk more about what happened in 2025. I mean, a lot happened in 2025, but I'm gonna keep it focused on messaging today. 2025 showed real strain in the messaging channel. I was '26 came in hot and hurt SMS visibility with unknown senders filtering. And stay quiet our rules, led by my state of Texas, added compliance risk and forced a lot of pullbacks in states as people were dealing with ambiguity. We also know that your CMOs are pushing you for more personalization, but your manual stacks can't scale personalization fast enough, and you're just being asked to do a lot more with less. And lastly, channels are increasingly siloed, it's harder to identify high intent users across SMS, push, email, and and other channels. So your campaigns can't adapt in real time, and that wrong message, wrong channel, and wrong moment now has a real cost. So what are we doing to solve that? This quarter, we're really focused on three outcomes. So first, we are trying to help you stay visible, compliant, and connected with all the changes I talked about, and we'll dive deeper in that. We've been leading the way with AI, and we'll continue to lean into both agentic and AI driven execution that that drives results. And lastly, we wanna enable deeper customer connections across channels with more channels and integrations outside of Attentive as well. These innovations are all driven by direct customer feedback. So your feedback really does matter. We have a whole voice of the customer program, that's listening to you. So, what we ended up with is a mix of strength and fundamentals as well as leading AI powered innovations. So really cool balance of both, and that result is connected personal high performing messaging across channel. Now I'm gonna bring Corinne on stage, she's gonna show you how to stay visible, compliant, and connected. Thank you, Summer. Alright. 2025 was a big year, big year that brought a number of new complexities to the mobile messaging channel. Summer talked about some of them, but Apple introduced inbox filtering with iOS 26. Texas introduced mini TCPA, and all of that happened while consumer expectations continue rising. So what we're gonna do today is break down those changes and how the features on the Attentive platform platform will help make sure that you are not only surviving, but also thriving through all of these changes, starting with Apple and iOS 26. And so, in September, Apple rolled out iOS 26, which bought inbox filtering. Email has had this experience for over a decade. Most of you are probably very familiar with the Gmail experience where you have kind of a primary inbox, a promotional inbox, a spam inbox. What you'll see is with iOS 26, a very similar experience was built with a primary messages inbox, an unknown sender inbox, a spam inbox, as well as a few others. What that means is that messages can either be delivered to this primary main inbox or they can go into these unknown sender inbox, and Apple decides on the logic there. And if they land in the unknown sender inbox, it takes a few more taps for the user to get to your messages, but those messages are also largely silenced, which means there's no push notification, there's no notification on the app banner in your home screen. And so what we really wanna make sure is that your messages are delivered to the main inbox. This is a setting that consumers have to enable in iOS 26, but our research shows that about half of the iPhone holders have enabled the screen unknown sender filter. So it's a quite popular experience amongst iPhone holder and something that we need to keep in mind as we continue growing our text marketing programs to make sure that we stay visible and relevant. The great news here is that, we have the solution just for that. So with, Attentive's two tap solution, if we can go to the next slide, Attentive's two tap solution is our, patented sign up method that guarantees message delivery to the main inbox. The reason it's able to do that is because with two tap, for those who are familiar and use it, the experience is such that the consumer is sending the very first message in the conversation with the brand through their opt in. And so when they enter their email address, as you can see on the screen right now, and then pop in, and decide to opt in to text marketing, the very first step in that conversation is that the user is sending a message to the brand. And Apple uses that as great signal that the user wants to engage in conversation with that brand and marks that brand as a known sender and a sender that whose messages will always be delivered to the main inbox. This is a massive advantage, to make sure that your messages stay delivered in the main inbox and always visible. The other part of the great news is that, we have two tap so far has primarily been a mobile experience for us, but we were expanding it across desktop as well. And so, this is a solution that's currently in closed beta, but it effectively starts with the users actually scanning a QR code on desktop in order to trigger the two tap experience. And what that does is it also makes sure that any sign ups that are coming in through desktop are also flagging you as a known sender, and so the messages to these sign ups are also going to the primary inbox. Great new feature. We have a bunch of brands using it already and and loving it. If we go to the next slide, we have a great example of JD Sports here who's been using it, and seeing that about 40% of users are actually scanning that QR code. There's an option to also just enter manually the phone number and go through the normal sign up experience, which entails having the user send a reply why message. But very often, people are picking up their phone and actually scanning the QR code. And what that does is it's ensuring that a meaningful share of users who are signing up on desktop will always receive their messages to the main inbox, which is exactly where we want our messages to be. Not everyone has been using two tap historically, and there will always be potentially some parts of the experience where users are not necessarily signing up with two tap. And so to solve for that, we also built what we call our inbox visibility tools. What inbox visibility tools do is they help you eliminate the guesswork on which messages are gonna see significant performance decline because of iOS 26. And so they identify the subset of users that are most likely going to receive messages in that unknown sender inbox without a notification. And when we detect that, what we do is that, we append a little code or a little message that actually moves your message into the primary inbox for a temporary period of time with push notifications. And so that guarantees visibility while temporary in the main inbox, but at least, you know, it's for a period of eight hours. And what that does is it allows users to always receive your messages even if, you know, the the user is not necessarily or the brand is not necessarily marked as a known sender for that user. You can continue staying visible with our inbox visibility tools, which we highly recommend using as well. So we talked a lot about how do we make sure that your messages stay visible and land in the right inbox, which is the main or primary inbox. Let's now talk a little bit about making sure that your messages are delivered at the right time. Regulation around state level quiet hours has evolved, became a major focus in 2025 with Texas launching their mini TCPA. And so what we launched here to help you navigate that is state level quiet hours that allow you to set the right quiet hours for that particular state to make sure that you remain compliant and are sending messages to the right users at the right time. That's available today in Texas, Florida, Oklahoma, Maryland, Connecticut, and Washington. And what it also comes with is improved user location, determination. So we use a combination of IP address as well as the area code for those phone numbers, to have a better view on where that user is located and to make sure that we apply the right state level quiet hours and and rules. And last but not least, as the complexity around our text marketing programs is growing and personalization, is becoming a lot more prominent and an expectation from consumers, we we also launched preview SMS messages as a subscriber. And what that allows you to do is pick a phone number and go see within our UI what exactly that user preview or the message preview is gonna look like for that particular user. It allows you to kind of safeguard in what that content is gonna look like, and it's becoming increasingly important with the more dynamic and personal personalized experiences and agent through agentic workflows that we're going to continue talking about in our next section as well with Katie. Great. Well, thanks, Corinne. Hey, everyone. I'm Katie Barnett. I'm a director of product, at Attentive and focused, on our email products, but I'm gonna talk to you a little bit about all the great things we have coming with agents today. So we just heard about the changes to the shopper experience and the new ways to stay visible and connected to them. But when, you know, channels, rules, and visibility evolve, these pre planned campaigns that we all work on can break. And what ultimately is gonna combat these headwinds is agent orchestration, which is emerging to replace the era of static marketing campaigns. You know, we've all been there where we've tried to throw everything at the wall and to see what sticks. But instead of predefining every decision upfront or even taking a non personalized approach, what if autonomous agents could continuously monitor multiple signals and shopper behavior in real time? You know, think about things like looking at purchase intent, site behavior, channel preference. The agent decides what's the next best thing for every single shopper. And so this moves marketing from what's historically been activity centric, what campaign we're sending at, we're sending at a preset time to shopper centric, like what is the right for thing for any shopper at any given moment. Hey, Katie. There's a. bit of an can you try to mute and unmute, and we'll see if that, fix. thanks so much. Sorry, everybody. Is that better now? Does that sound better, I? still hear it in the chat. Are y'all hearing an echo? I'm not sure if it's just us. Oh, sounds good. All right, great. Thanks, Katie. Okay. I'm all good? Keep going? Okay. Thanks. Sorry about that. Do you want me to repeat, we're just good to keep rolling? I guess we'll keep rolling. Okay. Great. So if we can go to the next slide. So but before, you know, we go any further, I just wanna highlight a few key innovations because many attentive customers like yourselves don't realize you're already using AI agents today. We just haven't been labeling like them that like them like that until now. So in 2025, we delivered multiple agents across our AI suite that are already powering personalized messages sorry, personalized journeys for nearly half of our customer base. AI Journeys, for one, as many of you know, acts as a journey building agent, and another one, AI Grow, serves as a list growth agent. And both of these are op are, you know, automating optimization and decision making behind the scenes. But it's not gonna stop there. Across AI Pro for both SMS and email, we're already using agents to power send time optimization and brand voice and audience creation and identity and even more. And so as we look ahead to 2026, you're gonna see us make this agentic approach more explicit, more cross channel, and even more impactful, building on capabilities our customers are already benefiting from today. Okay. So let's dive back into new innovation. Email brand styles. This is all about making it easier for you to build polished on brand emails every time. And honestly, this isn't an AI feature, but it importantly sets the foundation for agentic email template generation, which I'm gonna cover momentarily. And what's really important here is I've talked to many of you guys. I know that you do not want agents going rogue with your brand, and so this is a foundational product that helps ensure that that doesn't happen. So instead of sending fonts and colors or buttons from scratch, what you can do with this feature is define your defaults once and then have them automatically applied where every whenever you build a new row in the editor. The great news is this is gonna save you time. It'll keep all of your campaigns consistent, and it's gonna reduce the chance for any errors. You also have the flexibility to update the styles at any point, and then it will apply changes to any future emails. And another benefit is you get a real time preview so you can see exactly how your updates are gonna look before saving. It's really just a simple feature, but it's very powerful to speed up your workflow and then ensure that your brand is always consistent and shining through. A great complement to brand styles, as I mentioned, is this new AI template generation feature, which has just launched into alpha this month. And so when combined together, email creation becomes faster and easier and more effective by building on each brand's unique style and voice. And so with this, we're fur first focused on, like, driving efficiency, but then ultimately, the goal is to drive optimal performance for your emails. So how it works is that we first create a blueprint of the typical email structure for each of you. We learn your layouts, your design patterns, and your brand elements, and then we generate these templates that match both the visual style and the structural layout patterns so that every email looks and feels consistent with your brand. The product descriptions that appear are also automatically cleaned up and made compelling even if the source catalog data source catalog data is pretty messy. And so the result is you get these personalized emails at scale without extra time or even headcount required. So now let's bring this all together, and I'm gonna walk through, like, these five simple steps for faster content creation. So the let's talk about the marketer, Sienna. What she is doing here is she just set up her brand styles, and now she's looking to spin up a new email journey so she can start earning revenue quickly. She creates a new cart abandonment journey, and then she clicks into the email load component to start designing. The AI only needs a few seconds before it generates a subject line, an email template, and copy that Sienna can use in her journey. And she likes the overall look of this email, which you can see there on the right, but decides to make a few tweaks so she can add her own personal touch. She can go in, and just like you can in the traditional drag and drop editor, you can adjust anything in this email just as you would as any message in any journey. And so Sienna is, like, really happy with this this design, and she wants to see how the email might look to different customers that enter the journey. She can also simply go into preview mode and then cycle through different profiles to see how the email displays, how the AI tailors the copy and product recs to each recipient. And then here's another version of the AI generated email with different copy and products you can see. So right now, we are focused on testing this with some alpha customers, but we're really excited to open up to more customers, in the coming months. And as I said before, our expectation is this is initially gonna help with driving marketer efficiency where it's, like, much easier to get going and started creating emails for your journeys, but then should improve email performance when we surface better templates based on how emails are performing versus what your teams would need to create manually from scratch. And so right now, like I said, it's limited to some journeys. We're hopefully gonna bring bringing this to campaigns at some point as well. And then back to creating from scratch. So here's another feature. We all know that finding and setting the right audience takes time and a lot of thought. And so to help marketers set audiences faster and keep a level of control, we launched audience size controls within AI Pro. What you can see here is by using a slider or text input to set audience size, you can see exactly how changes affect sends and reach in AI Pro. And so audience creation is already streamlined, but now you can adjust AI recommended audiences to match your goals and budget, ensure that every message reads reaches the right customers. So to wrap up this section, I wanted to share many that many more agents are coming to you in 2026. Campaign building, landing pages, variant creation, reporting, integration health, monitoring. You can see them all there, and a lot more are on the docket, and we really can't wait to continue to update you here at each Beyond the Message. So before I hand it back over to Summer and we move on to our last and final section, we wanna hear from you. There's another poll that should be coming up, which is asking, which new agent are you most excited to try first? So go ahead and vote, and let's we'll give you a few more seconds to weigh in, keep the answers coming. Got a little bit going on. It looks like that AI campaigns is coming out on top. Great. Thank you. Alright. Thanks. Thanks, everyone. So AI campaign is super exciting. We're we're we're looking forward to that one as well. So so we've covered messaging evolution and AI driven personalization, but one critical layer remains, and that's data. And data is the foundation for smarter experiences. So this section is gonna focus on taking all that great mobile first data and identity from Attentive and bringing that bringing those messaging insights into more channels. So you can power connected experiences everywhere your customers engage. And the good news is there's other people who are gonna join me in this section, shake it up here, so we're gonna bring it to life with some real partners from yatpo and fragrancenet.com. But before I go into that, I wanna take talk about why it's important. So, AI and agentic workflows just fail without connected data. The siloed data blocks true one to one personalization, and we're hearing over half of marketers use integrated marketing tech stacks and that integration are the second biggest priority in their stack. So, prioritization is a cross channel effort. It's not a point solution problem. And in order to deliver best in class messaging, we need integrations and partnerships. And it's critical we can extend your attentive data across platforms with others who do it best. We're not trying to be everything to everyone. We focus on messaging, and and we have a lot of amazing partners for the rest. So this unlocks unified customer profiles and delivers consistent experiences everywhere customers engage. And messaging strategy can't be siloed as well. Attention looks different in every channel, so email is more async. You kinda check it when time allows. I'm personally not an inbox zero gal. I have, I think 84,000 unread emails in my in my personal Gmail. If anyone can beat that, drop it in the chat. But I do scan it a few times a day. However, SMS, I am zero inbox. It's urgency urgency and important, and I clear those out pretty immediately. And push drives in the moment of awareness as well. Now RCS, we're gonna talk about is its own category. This is new, and it's designed for exploration and interaction. It allows you to browse, engage, and act within the message itself. Also, channel preference varies by user and time of day. So I might prefer one channel in the morning and another in the afternoon, and, my partner may may have very different preferences. So we're, we're using that AI pro channel affinity model, to to help us to determine that. And shopper expectations continue to evolve. So, you guys are familiar with push outside of shopping. You know, we have push notifications coming from all of our apps. So, like, when my kid's school kept sending app notifications that school was canceled this week with the storm, you know, I see the host immediate in real time and decide how many more times we're gonna watch Frozen. So, but this is a lightweight and real time engagement channel, and it reaches your most loyal shoppers because they took time to download your app. So they're ultimately a really high intent audience. And this is best for transactional and urgency based moments. So things like a price drop, a back and stop stock, or a cart reminder. Let me know if you guys have a, a push app currently today in the chat as well. It's strongest when paired with email and SMS and part of a a cohesive multichannel journey. So the current state is Push is integrated into our personalization engine that powers all of our channels, has data driven timing, audiences, targeting, and it's aligned with the email and SMS program. So you're getting the same attentive UI, attentive support model, and strategy and optimization, along with push as well. And for those who on the call use Tapcart already for your app, you can get started early and turn app engagement like product views and cart activity into measurable revenue by reaching shoppers directly in the app faster and more directly. Now shifting gears, loyalty is a key part of the customer life cycle, so I'm gonna turn it over to Carrie to talk about our partnership with Yatpo. Thanks, Summer. Hi, everyone. I'm Carrie Mann. I'm a senior partner marketing manager here at Attentive, and I'm so excited to be making my Beyond the Message debut. One of my favorite parts about my role is working with our go to market partners to build new integrations that change the way marketers use their tools and make them more effective. We've talked a lot today about how brands are orchestrating powerful mobile moments across SMS, email, and push, but what we can't forget is how to layer loyalty into those moments. Rewards and recognition should not be living in a silo. They should be a natural part of the mobile experience that customers already engage with. That's where partners like Yapo come in. And late last year, we launched a strategic partnership with Yapo to do exactly that, bring loyalty and rewards directly into your mobile channel strategy. Together, we've built integrations that enable marketers to create seamless experiences that don't just drive purchases, but build loyalty and keep customers coming back for more. Today, we have over 400 brands that have implemented the new loyalty or reviews integration, including brands like Milani, Goodr, Supergoop, Steve Madden, and so many more. I think that 400 number is super impressive. And to make her be on the message debut, I am joined by Mihal Ashkenazi from Yapo. Mihal is one of my counterparts at Yapo and has been working endlessly to make sure that the integrations that our teams built are truly making marketers' lives easier. It's so important for both of us to make sure that our customers really understand why we built these integrations and that they see the opportunity it presents when you combine your SMS email push with your loyalty and reviews platform. Hi, Michal. Welcome, to Beyond the Message. guys. So happy to be here. Thanks for having me. Of course, we're gonna jump right in. From your perspective, how has the shift to a mobile first world changed the way that brands should be thinking about loyalty? And why does bringing loyalty and messaging together through a partnership like ours matter the most now? I don't know how many of you are chronically online like me, but I've been seeing this trend of, you know, like, show a picture back in 2016, and we all look super different. We've all changed a lot since then, and so have shopping behaviors. People are not opening their phones to browse a home page like it's 2016. They're opening their phone to get something done super fast. They're tapping a link from SMS. They're skimming a product page in line at Starbucks or another coffee shop, and they're asking a friend to do group chat like I know I do all the time. They're on TikTok. They want that answer, and they want a confident decision ASAP. And so what we're seeing is that this mobile era is really what has made this conversational commerce next phase really inevitable. What we're seeing is that the traditional funnel that was built for desktops, where a customer would search, they'd click, they'd browse, they'd open multiple tabs, they'd add to cart, but that flow really collapses on mobile. It's annoying. Right? Like, it's annoying to constantly be going back and forth on tabs on your phone. Mobile shoppers instead already act like they're in a conversation with the brand even when they're not answering back. They're asking questions like, is this T shirt gonna fit me? Is this gonna irritate my skin? Is this actually worth it? What happens if I need to make a return? What we're seeing is that AI is changing, really, that interface from scrolling for answers to receiving answers instantly. That's that ask then decide shift that we're seeing, where mobile is no longer just where transactions happen. It's where customers are forming those real relationships with your brand. And what we're seeing is that a lot of brands are leveraging loyalty as that bridge between the old funnel of having multiple tabs open and searching for the answer and the new funnel where they're getting the answer immediately. And that's why bringing loyalty into mobile messaging isn't just a feature of our integration. We consider it future proofing. When loyalty is part of that experience, that sale isn't just that one time purchase. It's the beginning of that long term relationship. And so by intertwining your messaging channels, you're creating that seamless experience for your customers where the real value in of loyalty is in that agent driven world where instant recognition, instant rewards, and motivation allow the shopper to choose you again and again. So loyalty doesn't feel like a separate program or an afterthought. It feels like a natural extension of your brand and how they already engage with you. And, really, I think, like, that's why we can that's why we build this partnership. That's why we built this integration. We're making it easier for brands to layer loyalty into mobile messaging so that every single interaction from promotion to purchase really reinforces that long term value, not just that short term conversion. Absolutely. And for the record, I'm also on the 2016 trend, and the music back then was just 10 out of 10. So I'm obsessed with. that trend. I love it. Without getting too deep into the technical, of our integration, tell me more about what the integrations unlock for these brands. What changes when you really begin to combine your SMS, email, and push strategy with your loyal strategy? Yeah. I mean, your team already spoke about earlier how there's so much value in extending the data that you have in Attentive into other channels. And, essentially, this integration is enabling you guys to do just that. When brands connect loyalty with email, SMS, push, it stops being a program that customers have to remember exists and starts being something that customers actually see in those crucial moments that matter. The truth is, and I've been at Yappo for almost five years. I've advised on a lot of loyalty programs, and I've seen that they fail for a simple reason. They're just invisible. They're not there. We're all busy as customers, as people, and industry. And customers might be earning points, but they're not being reminded of them in a way that feels timely or relevant or exciting. And we see that once your loyalty program is combined with your customer communication strategy, that's where you're really able to leverage that first party data to form the relationships with your customers. Your loyalty program enables you to ensure that you're not just blasting the same message to every single person. Carrie might be shopping for boots, and I'm shopping for loafers, but that you can show up for us differently. You can reward us based off of which VIP tier we're in. Carrie might be in the top one. I might be in the bottom one. You can celebrate our milestones. Maybe Carrie's birthday is not in October. Mine's October 11, like Hallie and Annie from the bear trap. So you can trigger surprise awards, turn that thanks for your order into you just unlocked something special. You can leverage the carrot of a reward to help somebody make a decision. Maybe Carrie's on the fence about the boots that she's ordering. And so if you send her a well timed message that says, hey, Carrie. You're 20 points away from your next order. That can be the difference between Carrie making that purchase and abandoning her card. Right? Mobile is that personal channel that customers love and that brands have. And when loyalty is layered into it, your messages start to feel more like a text from a friend or relationship instead of a promotion. It turns retention into something that you design instead of something that you're hoping for. Instead of customers having to, you know, log in to their account, hunt through their dashboard, find their rewards or their status, loyalty becomes part of the channels they're already engaging with every single day. The message isn't just an update. It's an opportunity to recognize the customer, reinforce the value that you're giving them by being a customer, and ensure that their rewards get used. So this is the shift that I'm really thinking about when we think about reactive loyalty to proactive loyalty. Rewards get used more and customers clearly understand what's available to them, and every interaction feels intentional. Over time, that consistency builds trust and turns your brand into an experience that customers like Carrie actually look forward to engaging with. Yes. Absolutely. And I also didn't know that your birthday was October 11. That's such a cool flex to have. I love that. As we look ahead, what excites you most about where this partnership is going, and how do you see loyalty evolving as a core part of the mobile experience? Yeah. I mean, everything is faster. Right? And and mobile commerce isn't any different. Everything's faster and more conversational. And, obviously, the biggest buzzword of them all, guided by AI. Shoppers are going to ask the question, get a recommendation, and make us decision quickly. And so with your brand having fewer chances to, like, quote, unquote, win the moment, loyalty can become one of your strongest tools if you think about it. Where discovery and checkout are happening now inside of conversations, Loyalty can be that thing for you that adds that continuity. It's the memory of the relationship, and it's how a brand like you can recognize their customers through moments or perks that make customers feel valuable. When I look ahead, I really think that, you know, things will evolve in three ways, and and some ways have already evolved in these ways, where loyalty is becoming embedded and customers expect to see your points, their perks, and status show up naturally in all the same places they already engage with you, like SMS, push, and even inside of those shopping conversations. Loyalty is going to become more personalized. Not everybody should get the same rewards or those same nudges, and loyalty will become smarter about what actually motivates somebody, and mobile messaging is really the best place to deliver that in a way that feels personal. Lastly, it's gonna be more automatic. I would say AI is going to take over more of that operational back and forth after a purchase that can cause friction. So thinking about things like return or order issues and questions that can sometimes turn into a call center for all of your teams to have to respond to those inquiries. And instead of what we're seeing that with brands that are being successful here is that they're turning that into a relationship moment. Instead of a support ticket, it becomes a save because of all the data that they have about the customer and they can leverage in those conversations. And that's why this partnership to me is so exciting. I mean, together, Attentive and Yopo are building toward a future where loyalty isn't static. It's predictive. It's seamless. And it's like this living experience that really shows up in those exact moments that shape whether or not a customer buys again. You know, we've launched over 400 customers, as Carrie said, in the last three months, and we're already seeing terrific results across our shared merchants that have seen their retention be boosted, their revenue be driven by the different loyalty messages that they're sending. It's And really inspiring. And we also have some exclusive features coming out that you'll only be able to get through our partnership. One of my favorites is the click to redeem feature, which will ensure customers rewards are automatically applied at checkout. I mean, I can't be bothered to fumble and copy and paste my discount code. And so you won't have to do that and fumble through those multiple screens to ensure that your rewards are applied or even choose them from a drop down. They'll be applied automatically. And customers will also be auto enrolled into your program, which will help you boost your engagement and drive revenue. And I'm personally really excited to see these features come to market and come to life and keep growing our partnership with Attentive. Thanks for having me. Thanks, Niall. I'm also very excited about these exclusive features. These are part of our strategic partnership with Yappo. So you're only gonna be able to get these features with Attentive and Yappo. With no other vendor can you get these features. This click to redeem feature, as Mihal mentioned, is enables customers to use a link from a text or an email that takes you directly to checkout with the reward automatically applied. No code to copy. No login. No manual entry. To me, that seems like the perfect way to get me to use my reward a very seamless way. There's no rewards going to waste. Along with click to redeem, we're building an auto loyalty enrollment feature. Most times, customers are signing up for SMS and email in one way, and then at another point, they're signing up for loyalty. With this new feature, they're gonna be signed up for both at the same time. When you sign up for SMS or emails, you're automatically enrolled in becoming a loyalty member with no additional steps, which means more loyalty subscriptions and more conversions. These two features, like I mentioned, are exclusive to Attentive and Yapo. You cannot get them anywhere else. So if you wanna learn more about these, reach out to your CSM or let us know in the chat. And so, Mihal, thank you so much for joining me on Beyond the Message. It's been the best. Thank you so much, for having me. to you. Sorry. I think now I'm I'm back. Okay. Alright, ladies. Thank you so much. Another way brands expand attentive usage is in store. So customers are asking for us to connect mobile and email to in store experiences. And one way is to use dynamic personalized barcodes. You can embed these directly into the email, and with no custom coding required. So barcodes are tied to loyalty IDs, coupons, subscriber profiles, and it enables seamless online to offline journeys. And that you can customize the barcodes, height, width, symbology, symbology. It's all configurable, and it's aligned to your campaign and in store needs. But then goal of this is just to reduce shopper friction and to drive a stronger in person engagement. Everyone loves a coupon. Scaling them is a challenge though. And so we have an early access capability with, that we're really excited about, which is auto generated Shopify coupon codes. This is these are created directly in Attentive, and they're available for campaigns and journeys. So you can set a target threshold up to a million unique codes. It auto refills to present to prevent code exhaustion, and offers stay live without any manual work. This is an example of agentic automation in action. The agents are letting you handle creation, are handling creation and replenishment on your behalf. So this leaves you extra time to focus on strategy, outcomes, or watching heated rivalries for the third time. Not that I would know. But it enables true one to one offers at scale, whether first time conversion or repeat purchase. The end result is higher conversions, stronger relationships, and less effort. Alright. Switching gears to another place for extending Ascentive data, and it's Salesforce Marketing Cloud, which I'm sure many of you use. With this integration, your subscription data syncs automatically and bidirectionally between Salesforce and Attentive. So this eliminates the need for daily manual file upload. I'm sure many people will be excited about that. So when a subscriber opts out in either platform, that preference is reflected in the other within minutes. So this is helping brands stay compliant as well. And it also makes it easier to run a dual platform strategy. So brands can confidently run attentive triggered emails using our industry leading identity alongside with Salesforce campaigns. And the subscription status stays aligned the entire time. Alright. So we've covered SMS, email, and push, and we're continuing to reimagine what messaging can be. So Apple, RCS began, rollout began in October 2024. RCS rich business messaging continues to expand. It's a shift from static one static one way text, and it's enabling dynamic app like experiences. So they're delivered directly in the messaging thread. It starts with verified branded conversations that have immediate brand recognition and trust for the first interaction. And then there's rich interactive content. I'll show you some examples on the next slide that encourage exploration and action and all within the inbox. This is fully native to Attentive, same UI and everything you expect from us. And it uses your existing personalization orchestration that you already know and love from Attentive. So it's also measured using the same performance framework. So this is just some examples of the rich dynamic messaging format. So as I mentioned, branded verified sender at the is the foundation. It provides instant brand recognition without contact cards, needing to be saved. So this is a great, a great skip here. And it's built for interaction and action. So rich media cards with clear CTAs with photos and videos are all right within the message as well. And carousels allow for multi product discovery. So this is ideal for launches, abandoned cart. You can swipe through. We'll show you some examples, with, fragranceset.com as well. Suggested replies are little response bubbles that a user can choose from, and what's cool about this is it's a great way to capture zero party data directly in the message. So this kind of replaces, choose one, you know, type one for this, two for this. It's like a nice little button. And these formats all work together for a more immersive shopper experience all within the inbox. So now I'm gonna welcome Michael Nadboy, CMO of fragrancescent.com to talk about their experience as an early adopter with RCS. Hey, Michael. How's it going? Queen. Can you hear me? Yes. Sorry, about that. no worries. Hey, Michael. Welcome. Thanks for joining us today. We would love to hear about, your experience with RCS so far. Yeah. Thanks for having me. So, fragrancetent.com was fortunate to partner with Attentive early. We were an early adopter of RCS. The process was smooth. Attentive did the heavy lifting and supported us throughout the onboarding process, and it's made a real difference for how we communicate with our customers. What's been really exciting is seeing how our customers interact with these experiences, and the lift in response rates compared to SMS has been significant. It's really changed how we think about mobile engagement. Awesome. Great. Thank you. And what was your initial strategy for introducing it? Well, our company was started with a vision to make luxury fragrances accessible for everyone. And our goal is simple, provide value and an exceptional experience wherever a customer chooses to connect with us, whether that's shopping online, getting personalized service in one of our stores, or reaching out through their preferred channel. And RCS helps us bring that personalized experience to messaging. As mentioned, everyone loves a coupon. Our customers are no different. So we first started with promotional campaigns where we could test against SMS, and we immediately saw the impact on engagement and conversion. Awesome, yeah. Well, so you guys have been testing it for a while. Like I said, you're one of our early adopters here, and I would love to hear what have been your biggest learnings in the several months that you've been running these. Yeah. I'd say the key process is about being strategic about where RCS would add value, rather than just using it because we could. We didn't wanna just flip a switch and migrate everything. It'd be costly to do that. So we're still refining our strategy, learning how, when, and to whom to utilize RCS. The common trend from the testing has been a lift in engagement and conversion across the board. So that tells us our customers are receptive, and the results speak for themselves. This does come at a at a price compared to SMS, so branch should consider their goals and budget. SMS is still highly effective for some touch points. So for us, it's really about being intentional about when to use RCS versus SMS. But overall, it's improved in performance. Absolutely. Yeah. I think that's that's a really smart insight that we're we're definitely seeing from our customers is is when and when and where is the right time to use RCS. So and then, lastly, we got some visuals up here on some of the things that you've run, but I would love to hear some of the standout use cases and campaigns that you used RCS for. Yeah. So, I mean, with RCS, our brand really stands out, and it's a more trustworthy experience. With our category, fragrances in particular, customers can't smell or touch through the screen. Using rich imagery helps them make more confident decisions. We've run more than 30 campaigns since launch, tested everything from suggested replies and rich cards to videos and carousels. RCS improves how we onboard new new subscribers. We can showcase our brand with video and storytelling. We can make product discovery easier through carousels. We can use replies to learn what they're looking for and help them find it. And we're looking forward to new features that are released, like WebView. So for us, I mean, SMS isn't going anywhere. We still plan to use it for certain things, but but RCS is an important part of how we plan to engage with our customers going forward. Awesome. Great. Okay. Well, alright. I didn't we didn't prepare this, but I am in a fragrance rut. I've been using the same one for, ten years. What's hot right now? What do what do people need to know? Wow. There's certainly a lot of fragrances that are being introduced to market. We're seeing a lot of introductions from Middle East, florals. For me, I would say test. It's a very personal category. We're heading well, doesn't feel like it now since we're in the tundra. But, you know, with spring coming, a lot of customers, rotate their fragrances. So I would encourage you to to test and and find a scent that that suits you. Alright. Sounds good. Well, drop in the chat everyone what your favorite fragrance is. I need some inspiration, and I think I'm yeah. I'm definitely due for a new spring spring refresh. I'll be checking out fragrancenet.com. So thank you so much for joining us, Michael. We have a few more things to cover here. So let's jump in on some things that are coming in soon before we get into q and a. So, these are some things that are upcoming and are gonna be hitting your UI experience very soon. So I'm sure many of you and as well as agencies rely on Google Ads, and we're continuing our investment in Google integrations. So we're rolling out Google Ads audience sync. So this allows you to sync attentive segments into Google Ads. It's automated bidirectional syncing that powers smarter retargeting. So you use your rich attentive subscriber data and activating existing first party insights. So what makes us different here is that most competitors match a single key, phones or email only, and it leaves a lot of valuable data unused. And attentive matches all available keys, so that drives up to 35% higher match rates. And these fast enterprise grade syncs makes make audiences available within two days. It enables unified cross channel strategy for brands that run a lot of Google Ads. Alright. And so we talked a little bit about AI Grow earlier. So, what's coming up next is what we're calling, AI Grow two point o, not the most creative. But what's really cool about it is it's allowing for more marketer autonomy without losing visibility into impact. This is taking AI Grow and making it fully self-service within the attentive UI. So you can apply or remove AI logic on eligible sign up units. You can launch a guided AI grow trial, auto configure sign up tests and welcome journeys, and you don't need to submit support tickets. Of course, we're here for you, but we've heard that people wanna be able to move really quickly and play around with it themselves. So this allows for faster learning and iteration. You can schedule sign up AB tests in minutes and automatically roll out the winning experience. So this is gonna help you accelerate your list growth as well as revenue lift. And it's also clear centralized visibility into performance with a new reporting dashboard. It aggregates results across all the sign up units, not just single tests. It gives you a real time view of the impact. And this is powered by Attentive's personalization engine that is learning from real time shopper behavior. It's showing the prompts at the right moment and ultimately drives higher quality subscribers who engage and convert faster. Exciting there. And so another another thing that's coming soon is we've been hearing that turning shopper data into higher converting messages is really critical. So we're actively deploying and testing new predictive analytics to maximize your first party data. So with RF segments and reporting, you can segment by recency, frequency, and spend. You can identify undervalued customers and personalize outreach and ultimately increase revenue per spend percent, I'm sorry. And this also with product and channel affinity, I talked about that a little earlier, you can understand what subscribers buy, which channels they engage with, and help you improve your segmentation, journey branching, and orchestration by knowing which products and which channels they are most likely to buy and when. And the early adopter programs are open, so sign up in the link in the chat, and we'd love to hear your feedback as you start getting in there and using them. Before quick and a q and a, just a quick look at omnichannel marketing suite investments. So we are focused on making Attentive a truly unified platform across channels. You've asked and we've listened, and all of this is directly based on what you've told us matters most. So we're strengthening the essentials. And so that's integrations and APIs with major platforms like Shopify, Google Ads, Salesforce, and TikTok, richer shopper profiles, and smarter segmentation across channels, and just ongoing improvements to journeys and campaigns, just making things easier to use and saving you time as well. Ultimately, core outcome is better orchestration with your s s SMS, email, and push, better reporting across ROI, deliverability, and performance, and more testing, localization, and personalization at scale. Like I said, everything on this road map ties back to what you've told us is most important. All right, so we have a few minutes left, so I'm gonna dive into a few questions that were submitted and bring Katie and Corinne back on stage. Alright. So first question, and this is a this is a really important one because with iOS 26 changes in the inbox, what are the most important steps that we should be, branch should be taking right now to stay visible and compliant? I'm sorry. They said we, but branch should be taking right now to stay visible and compliant. Yeah. I'm happy to answer this one. Summer, can you hear me? Everything. good? I can hear you. Awesome. Yes. Awesome. So first and foremost, what I would say is just take the guesswork out of it. It's the best thing to do. And in order to do that, what you want to make sure is that Apple classifies you as a known sender, and there's a few ways of doing that. One is use two tap, use two tap, use two tap. If you're not using it on mobile already, I highly, highly recommend doing that. There are many reason outside of iOS 26 also to use two tap because it converts at my much higher rates. It's a lot more compliant. So I would say, first and foremost, make sure you're using two tap on mobile. And then make sure you're moving you're using two tap on desktop as well. If you're interested in accessing the beta, please reach out. We can absolutely do that for you. And lastly, the third thing that you can do is within your campaign strategy and when you're messaging your users, you can always also encourage them to mark you as known. There's a little button within the messages themselves that allow the users to actually move you from the unknown sender inbox into the main inbox. It's a very simple tap of the button. You can always incentivize them to tap on it so that you don't have to worry in the future about whether or not you're landing in the right inbox for that user. So I'd say that's the first category of things to do, which is just take the guesswork out of it, make sure you're always classified as known. The next set of things you could do is use our visibility tools. In that scenario, we also help you not have to worry about which users are gonna be impacted by iOS 26 and which users will not. We will do that work on your behalf and make sure you are also temporarily visible on the main inbox. So make use of these tools. Some of them are very unique to our platform. They absolutely drive much, much better results. We've actually seen about 30 to 40% lower conversion rate on messages that are delivered to the unknown sender inbox. So it definitely will have a big impact on program performance going forward, so please make sure you use, a lot of these features. Awesome. Well, Corinne is the expert. I have to brag humble brag on her team has been phenomenal in keeping up with the changes from the early early betas. The amount of testing and things they've done from, you know, well before it was released to the general public has been phenomenal. So great great insights. Thanks for sharing, Corinne. So Katie, this one I think is for you. So how long does it take to get Attentive to generate email templates with AI? Great. Thanks for this good question. You can hear me okay also? Mhmm. Yep. Okay. Great. So the good news is it only takes a few seconds for that template to get generated and what you saw in the in the little visual earlier on. Basically, how it works is that these templates are created automatically based on data that we've gathered about your business. So we've scraped your website. We've taken the consideration of the specific journey that's it's been set up with, so the trigger there, and then also the brand voice and the brand style settings that I talked about earlier. And so pulling that all together, that's what then the LLM generates the image off of. And then as I shared previously, you can then go in easily and make changes in the, drag and drop editor to make it look even more like what you need it to if it is not perfect from the beginning. Awesome. I love that. That's gonna save people a lot of time and excited for that to come to fruition this year. So. alright. And Katie, think this one's also for you. So for so for barcode generation, can you customize the or can I customize the display conditions to only show barcodes to certain people in my emails? Yes. So I know we talked about this. It truly GA ed this morning, and so it's really hot off the press. But we're super excited about it. And the answer to the question of can you customize the display conditions? The answer is yes. You can use conditional logic and then only show that block in the editor to specific people. So for example, if you have if you wanna show a certain barcode to just loyalty members but not to nonmembers, you can customize that. And so then our our system is basically gonna double check if the recipient has the correct criteria, and then it'll show and hide the barcode block appropriately to them. Yeah. Great. Thanks so much. Excited for that as well. So another question came in. I guess I can take this one. So how do you recommend measuring success when campaigns are running across multiple channels at once? Well, we actually just revamped the homepage dashboard in Attentive. So you can see omnichannel performance across channels as well as the AI products you use all from that new homepage dashboard. So excited for your feedback on that as well. Alright. Well, we are about out of time here, so I'm gonna wrap things up. So that wraps over 20 plus releases for this quarter. Thank you all for joining and hope you enjoyed our session. As a reminder, I think some people are asking, the sessions are all available on demand. This will all be available on demand starting tomorrow, so you can use the same link to view it, share it with your teammates, and also check out our new release hub with all the features that we went over today and even more. So looking forward to to seeing you again next quarter, but before you go, please take provide some feedback on today's event so we can keep making these better. There's a link here. It's pinned in the chat. So we'll be back again in a few months with another Beyond the Message. Take care. Stay warm, everyone. Bye.