Transcript for "Drive Results with AI-Powered Orchestration":
Hi, everyone. I'm Candice. I'm the senior director of product marketing here at Attentive. Thank you for joining us today for Beyond the Message. We have an exciting action packed agenda, so let's jump right in. So to start off with a little housekeeping, not always the most fun glamorous things, but I wanna make sure we, give you all the tools you need to get the most of today. So use the chat on the right hand side of your screen if you wanna get the conversation going. Feel free to introduce yourself. Where are you from? What's your favorite coffee? All topics are on limits. We've also added helpful links related to today's section, in the doc section at the top. And if you have questions, just drop them in the q and a. If we don't get to your questions today, we will follow-up after to make sure everything is addressed. We're gonna do some fun polls, so you'll see a poll tab. Please jump into those polls whenever a question pops up. We really wanna hear from you. It helps inform our road map, so please stay engaged. We're recording today's session, which will be emailed to you within twenty four hours. So totally understand if you only have thirty minutes today, we will send a follow-up recording. And as always, we'd love your feedback. So before you leave at the end of this event, we do have a survey. Please fill it out and make sure that we're building the content that's, helpful to you. Now let's go through the agenda and what you can expect for the next forty five minutes or so. We're gonna be going through the 2026 road map. In particular, we have three core pillars. I'm not gonna steal Carrie's thunder, but you're gonna hear about identifying and learning from high intent shoppers, how we're delivering seamless omnichannel experiences at scale, and then how do you optimize all that with AI. We have an exciting, customer panel with Eos. Katie is going to be joining me. They're a great skin care brand. If you haven't been familiar, definitely check out their their website after. And then we will do a q and a. And lastly, if you don't need it, another reason to stay on, you could also win and always our place always pan. So please make sure you keep an eye out in your inbox to see if you are the lucky winner. Now I'm joined today by this powerhouse lineup. They will be joining at multiple different times in the presentation, so I'll let them introduce themselves. But we have Carrie, Andrew Shields, Katie from Eos, Kushal, who's been crushing our AI Journeys product. So they'll be joining us later in the session. Now some of what we'll be sharing today does involve forward looking product plans. So as you all know, these plans can change. We're living in a dynamic market environment. So please understand that everything is subject to change and keep that in mind when making any purchase decisions. We also ask that you keep these details in this circle of trust here. We deeply value this partnership with our customers, which is why we want to give you as much inside look and forward looking view into our road map. But remember, this should not be shared beyond, your organizations. We're going to be highlighting a lot of great new functionality today, some of which is still in beta. So the great news is you can request to join betas directly from our help center. So, feel free to do that, fill out that form, and we'll be in touch to give you access to the beta. With all betas, it is super valuable to us from the product standpoint to give your feedback so that we can ensure we're building and developing the features that matter, the most to you. Now before we dive into what's new, I'm excited to hand it over to our CMO, Carrie, who is going to walk through key map details and what is anchoring us in 2026 as the market evolves, evolves rapidly. So, Carrie, welcome to the stage. Thanks for for being here. Thanks, Candice. I'm really excited to be here, and get to talk to all of you about what Attentive has been working on and really what we're hearing from the market and our customers. So we have been seeing over the last year and heard from many of you that AI is completely changing the path from discovery to purchase. The traditional funnel that we've all known for years from browse to compare to decide, it's really shrinking. It's condensing, and customers don't wanna search anymore. They don't wanna go find the product. They actually expect brands should show them exactly what they want, when they want it instantly, and their their experiences have to be personalized. Like, there's no exception anymore. They don't have the patience for it. They know it's possible. And so I think for a lot of us, it's how do we actually deliver in this new shopping world. And I think it really comes down to data, and we've been seeing that in the market and hearing it from our customers as well. Like, we we can actually make sure that we have the data quality that we need, and it has become really the new battleground for brands. It has to be clean, and it has to be able to power the AI for marketers and provide those relevant one to one personalized experiences for their shoppers. And in marketing, specifically, as marketers, we know that bad data shows up as wasted spend or opportunity. We can't just send the wrong message to the wrong person at the wrong time. That that takes your consumers running to the next option or the next brand. And, unfortunately, as much as we would like AI to be the easy solve, it actually accelerates that problem and that waste and makes it worse. So we believe that the winning brands will really be the ones that can collect the most rich data to guide customers exactly to those experiences that our consumers want. So what do we need to do to solve for this? And how do brands actually collect the right data? And at a really, really high level, I think the first blocker that we are seeing across the market is is really simple. A significant portion of traffic today is just effectively anonymous. Signals are weaker, and the identifiers that marketers have are they've historically relied on, just they're not as reliable as they used to be. And at the same time, we have all of these privacy changes coming to us. And so the data and the identity is not even really available. We have platform, shifts from iOS 26, like filtering and the broader consumer behavior where people are just, they've got ad blockers, they've got VPNs, they're on multiple email addresses, and they're they're working with just a a much more limited view of our con of our customer and and consumer. And so even when, brands are personalizing, what we're finding is they're often doing it without the full picture of the shopper. And when identity breaks down, we like to say internally, you can't personalize what you can't recognize. Everything downstream really starts to feel that impact. So targeting across what we hear from our our CMOs and our our brands is that it's really hard to be precise and the journeys really lose effectiveness, and ultimately revenue is the thing that gets left on the table. So that brings us to the second blocker. And even when brands can collect all the right data and you know who their customers are and their personalization breaks down when they try to do it at scale. We just don't have the platforms today or people are still on these legacy platforms that can't actually deliver it. So most brands are really relying on the very manual rules, segments, static based things that means you're sending one version of a message to the same group of people even if it's a smaller group of people. It's really still too broad. It's that old batch and blast mentality that we've had for years. And the core issue that we see is really speed. Behavior changes so quickly, and the rules can't keep up. And so true one to one personalization where you really can personalization where you really can treat somebody like you know them, it requires real time decisioning on that data. And so teams try to compensate by building more segments and more journeys, and that quickly becomes complex and hard to manage. And so they can't do it at scale. And the result is this effort for incremental gains, but they're still just it's too slow to actually personalize, with the tools that they have available today. So the good news at Attentive and I think in the market that we're starting to see is that is starting to change. And recent kind of breakthroughs are making personalization at scale actually achievable. But there's three main things that that we believe are actually driving that shift. And first is the data foundation. Brands now have access to just significantly richer real time customer data because of all of the intelligence and the platforms that we're building. And second is just the advancement in AI, making it possible to actually both understand the data in real time and actually generate content from it has been a big breakthrough. And I think third is just the whole agentic framework agents here. We're seeing more and more agents being built across the entire, shopper journey, but bringing that real time decisioning into how messages are sent. So you're not you're no longer, relying on all these, like, rules based segments, kind of audiences that you're building. You can actually do it in real time with agents that are always on for you twenty four seven, I think is really the game changer. And when you bring those things together, personalization actually becomes something that most brands will be able to do and can actually execute on. And we have brands doing it today driving really impressive results. And it's not just something that they're aspiring to, they're actually delivering. And I think that that really is the game changer. So as we look ahead for, Incentive and what our roadmap is anchored on, I'm really excited to share the three kind of clear priorities to help brands. And and first, it's know who's actually on your site, who's high intent, what they care about, so you have more complex accurate view of your customers. And and second, it's really like how it it's easy to send the right message and, the right message across the right channel with the right creative across all of your channels like text and email and push in a way that actually feels intentional to your shopper. So they're getting it on the channels they prefer. They're getting the message that they prefer to get with the product they've been shopping with. It's actually it's actually possible now. And we're building that entire road map. And then third is understand what worked and why so that you can use and reuse the learnings across with always on technology and approach. So you can really meet the customer where they are twenty four hours a day, seven days a week, even when your teams can't be there sending those audio segments and sending, the messages themselves. So everything that we're building, this year definitely tie back to, those those top priorities. Excited for Candice and the team to share more. But first, let's take a quick, pulse check from the room. I'm going to pop up our first poll. Head over to the poll tab to cast your vote. So the question is, which roadmap theme resonates with you most in 2026? Is it identifying and learning from high intent shoppers? Is it delivering seamless omnichannel experiences? Or is it maximizing revenue with always on AI? We'll give you a few seconds to weigh in. Great. Thanks for sharing your perspective. We always look forward to hearing from all of you. As we move forward, do pay close attention to the theme that you selected. We'll dig into what that looks like in action. So starting with that first priority and understanding who your shoppers are and what they care about, I'll hand it back to Candice to show how we're bringing that to life. Now before we go deeper into the road map, I think it's really worth grounding and just how much has really changed. Today, just over 70% of shoppers are actively protecting their privacy, whether that's through incognito browsing, blocking cookies, using multiple email addresses. I know I'm a victim of multiple email addresses. So it's really not just a technology challenge. It's really that consumer behavior itself has shifted. And that makes identifying and understanding who your shoppers are significantly harder, especially across channels like email, push, and SMS. And although identification is really getting harder, it's unfortunately also more valuable than ever. Our response from a road map point of view is a deeper investment into profiles. So as traditional signals weekend, our profiles are going to grow stronger. It's gonna pull from multiple data sources to really unify each identified user into a single actionable view. As you can see here, we are already bringing together multiple signals across channels and mediums today. But the real advantage isn't just having the data at your fingertips, it's it's making it accessible so you can actually act on it instantly. Now attentive profiles will become a real time intelligent hub for everything you need to know about a shopper and that's going to power predictions and those personalized experiences. So as we think about where this goes next into 2026, again, it's not about just having that debt that data at your fingertips, but it's about making that data actually useful. So that's how we're gonna evolve the shopper profile this year. From looking from something you can just look at to something you can actually use to drive decisions. And there's it's going to be a major investment for us with a lot of releases coming over the course of 2026. So definitely come back and stay tuned and be on a message in q three and q four because we'll be sharing on all these enhancements that we'll be delivering. But our first one I wanna start with is visibility. And one example of this is location history. So this is going to give you a clearer view into where customer was and their time zone at the exact moment a message was sent. So this is especially helpful for things like troubleshooting or investigating specific sends without having to rely on support like you have been, traditionally. And ultimately, it gives you a more reliable and auditable view into message timing and delivering context. Now this is available now. It can be accessed within the attentive UI. So if you log in after this call today, you'll see a banner asking if you'd like to opt in to this new experience and simply click that and you'll be opted in. Now building on that, we're continuing to invest heavily in profiles as I mentioned. They're really the foundation here in every message, every decision, every personalized experience starts with this data. And instead of just storing data, it's going to become a place where you can actually understand and act on customer behavior in real time. And that's not all. We're also going to be releasing the upcoming self serve uploader, which you'll be able to upload CSV files, of your subscribers to create new users or update existing attribute attributes in the attentive UI. So sometimes I think it's easiest to imagine when you see this in a real life demo. So let's bring it together. Meet Sienna. She's going to be our persona today that we're gonna use as a demo. And she's a marketing manager at Foundry, and let's look at what these enhancements look like in practice. So Sienna is tasked with understanding more about a recent email that she sent to John Anderson in California, specifically San Francisco. He mentioned he did not receive an email about the spring sale. So Sienna starts by looking up John using his email or phone number. Now when she gets to John's profile, she starts by reviewing the attributes tab. This includes all the foundries, the brand's data, as well as the tent as well as the tentative data on John. She can also search the attributes to see his location history or if he's a VIP or loyal customer using predictive analytics data. And this is a great way to get a little bit deeper info on a customer without having to jump through those extra manual hoops. So now she's made it to the specific email she's looking for. She clicks into this email. She can see the campaign it came from, who it was sent by, the subject line, and exactly what John received. Since John did mention he didn't receive the email, she jumps into the user event activity. And specifically, she looks at the custom event for their Shopify integration. Here, she can see that the event she can see the event status, time stamp, API source, and even the raw JSON file, which then you can easily copy and take that exact data out of the attentive UI and debug it, test it, or share it, with your internal teams. Now this is just one example of how we're introducing a new layer of explainability into your shoppers cross channel experiences with your brand. As we add more details to profiles, you'll be able to actually easily understand what campaigns or journeys drove engagement. You can see key details like order totals and track interactions across channels like email and push. Now at a glance, you'll have a more complete picture of each shopper's journey from first touch all the way down to conversion. Now I told you there's a lot coming here, so there's one more addition I wanna talk about is these profile enhancements will also be infusing predictive analytics data for customer value and life cycle workflow. So in the overview glance, you'll quickly see high high level lifetime value data, and then you can double click into specific segments of subscribers, you know, related to recency, frequency, and monetary value. So think sending a message to your loyal customers during the FTM with an exclusive code. And also with channel affinity, you will meet your shoppers where they're at and most likely to engage with text, email, or push. Again, it all starts with this robust profile. So with all this newness, we're making it easy to get access right away. As these features roll out in beta, they'll be available right within the current attentive UI. So all again you have to do is click the option to join the beta. You'll see this banner, in the top right screen. Try the new profile UI, and you'll immediately see the new experience. This is how you get access to the location and time zone data I talked about, and as well as all the new features that are be going to be released in the remainder of the year. So once you have that foundation in place with profiles, the next step is how you actually activate on it. So one example of that you can do that with is with our push solution. So for brands with mobile apps, this is one of the most direct ways to engage your highest value customers. So you can bring that same level of personalization we've been talking about directly to your lock screen. And now because full because push is fully connected to your customer profile, you're not just sending notifications. You're actually delivering moments that are timely, relevant, coordinated with everything else that's happening across your email and your SMS. Now to bring it all together and to take it on home for this section, this last feature will be another step to identify new shoppers and grow your list, and we're internally really excited about this one. So this is our new creative builder. It is in closed beta, so it's coming soon. You'll be able to launch new sign up units faster than ever and with advanced design options. So beyond speed, the new creative builder builder will improve usability and design flexibility, really giving you, the end user, more control and cleaner creative execution within the builder itself. So, again, I'm personally really excited about this release. It's coming soon. More details, so definitely stay tuned, as we email those out. So now that we've covered how you identify and activate on high intent shoppers, the next challenge we know is really doing that efficiently efficiently across channels. So with that, I will welcome Andrew to the stage to touch on that next. Awesome. Thanks, Candice. As mentioned, I am Andrew Shields, a senior product manager at Attentive. And everything I'm about to show is about one goal, managing complex journeys without adding complexity to your workflow. Right now, marketers are losing efficiency to three things. Messages are taking longer to build because data is harder to use. Errors slow teams down with constant troubleshooting. And limited cross channel visibility means issues get caught late. So instead of getting leverage from all of this investment in tools and channels, marketers are actually spending more time managing complex complexity than delivering impact. And that's the core problem we're solving for next. It's not more messaging, but a better, smarter way to orchestrate it. This way, teams can move faster and deliver better experiences with more confidence. And to assist with that, we've released branching on custom attributes. This is gonna enable brands to deliver more precise, data driven personalization within journeys. With new attributes, marketers can route subscribers based on first party or third party attributes to ensure messaging reflects real behaviors, preferences, or life cycle stages. This leads to more relevant experiences, stronger engagement, and improved conversion performance. Also available now is auto save, which gives teams a lot more confidence when building emails fast. And if we go deeper in what this means for you, instead of worrying about losing work or slowing down to fix errors, teams can move faster and stay focused on building great campaigns. You can easily go back to previous versions and even collaborate in real time. And we've also added functionality to branch by transactional journeys to email. So just like with SMS, you can now send customers down targeted paths within the same transactional journey based on whether they subscribe to promotional or transactional emails. And lastly, enhanced journey exit rules, which give marketers greater control over when and why subscribers leave a flow. This dynamic criteria automatically removes customers once they've met a goal or reached a specific condition. This prevents over messaging, it protects the customer experience, and it ensures journeys adapt intelligently to real time behavior. Now let's do a walk through of how these latest enhancements are making it easier to build and deploy powerful personalized journeys. So we'll go back to Sienna, who's now focused on creating a seamless onboarding experience for new subscribers. She recently launched the new sign up unit where she asked subscribers for their product preference, men's, women's, children's clothing. But now, she wants to use that data to personalize the journey experience. And previously, Sienna had to rely on segments to do this, which meant extra setup delays and sometimes inaccuracies due to syncing. But now, with branching on attributes, Sienna can immediately split her journey based on those preferences that she just asked her subscribers for. No workarounds, just direct, real time personalization using the data she already worked hard to collect. Now, as Sienna continues to build out her journey, she wants to move quickly. With node copying and editing, she can duplicate steps, tweak them, and scale her flow in seconds instead of rebuilding from scratch. That makes it much faster to design complex journeys without sacrificing speed. Then, Sienna wants to make sure subscribers stop receiving messages when they're no longer relevant. Before, she had to create repetitive branches for every message, which could be hard to manage. Now, with exit rules, she can divine define these conditions once in a single place. These are rules that are automatically evaluated before every message is sent, ensuring subscribers exit the journey at the right time. It's a much cleaner experience for both Sienna and her subscribers. Now Sienna moves on to designing her welcome email. She starts experimenting with a new layout with the product image on the left, copy and call to action on the right. But as she works, auto save is running in the background, so she never has to worry about losing progress. After a few changes, she decides the earlier version was actually better. There's no problem. She just opens version history and restores the previous version in seconds. Meanwhile, her teammate is editing the same email at the same time. With collaborative editing, they can work together in real time. No back and forth, no overwritten changes. In just a few minutes, the email is ready to go. Before sending, Ciena uses additional previews to see exactly how it renders across browsers and inboxes, with all major inboxes covered. She quickly validates the experience, feels confident, and hits save. What used to take multiple rounds of back to forth now happens in one collaborative session. But before she wraps up, Sienna also wants to be thoughtful about when her emails are sent. Even though emails don't have formal quiet hours like SMS, she doesn't want to message subscribers in the middle of the night. So she uses a wait node to control delivery timing, ensuring messages are sent at more appropriate times. Now, Ciena has built a fully orchestrated journey across SMS and email, delivering a true cross channel experience. But just before launch, she notices a typo. In the past, she had to wait for subscribers to complete the journey before fixing it. Now, she can make updates immediately, even while the journey is live. That means faster fixes, better experiences, and no unnecessary delays. And with the with that, Sienna is off to her next task with more time saved and a great experience for her subscribers. Now, before we move on to the next section, I'd be remiss not to share that the awaited currency conversion reporting is now live. Attentive now automatically converts all revenue into your account's default currency, standardizing orders from any region into one consistent view. You'll gain more accurate reporting formats across markets, channels, and time. Alright. Before we move forward, what's your biggest barrier to true omnichannel coordination? Head over to the poll tab to cast your vote. I see some votes rolling in already. Keep them coming, and we'll close it out in just a moment. And now I'll pass it back over to Candice. Thanks, Andrew. Now I'm excited to bring in Katie from Eos to talk about how they connect with customers across channels. So welcome, Katie. Welcome, Katie. We're thrilled to have you join. Can you tell us a little bit about yourself as we get started? Yeah. I'm our, omnichannel marketing manager over, at Eos. I feel like I I wear a lot of hats, but one of them is I lead all of our CRM, and we just moved to Attentive a few months ago, to consolidate our email and SMS onto one platform. Awesome. That's great to hear. And I think omnichannel is obviously a huge topic of discussion in today's world. We've seen a big shift from brand's thinking in channels to really thinking more about customer conversations across those channels. So to to get us started in our conversation today, I wanted to hear how do you think about the role of SMS versus email in your overall life cycle strategy? Yeah. So we think about SMS and email less as separate channels and more as complimentary touch points within one, you know, ongoing conversation. Email is where we can really build the brand. We tell richer stories, educate on product benefits, and showcase our fragrance led experience. And then on the SMS side, it's really more about immediacy and action. It's where we drive urgency, reinforce key moments, and meet customers in a more personal personal, one to one way. That's great. I think it's interesting to hear what channel does better for, you know, different brand moments and those those different touch points. Where have you seen the biggest impact, from bringing SMS and email closer together and really out of those silos? Yeah. The biggest impact so far has been in how the experience feels for the customer. When both channels are aligned around the same moments, it feels cohesive instead of fragmented. You know, we might introduce something through email and then use SMS to follow-up at the right time, but in a way that, like, respects the channel. You know, no one wants to get a paragraph as a text, so we leave our SMS short, punchy, and really focused on the action. So the balance here is really making sure each channel plays its role without overwhelming the customer, and that's where we've seen the strongest lift in engagement and conversion. That's great. Have you seen any moments in particular that, you know, coordinating both channels really drove that incremental performance? Yeah. I would say launches and promotions where we've seen the clearest impact. When email and SMS are coordinated around the same moment, but not duplicating each other, we see stronger results. Email here really builds the context and excitement, and then SMS comes in at the right moment to convert. And that sequencing really helps us build both intent and immediacy, which drives more efficient performance overall on both channels. Very cool. If you were to give advice to, you know, any of the marketers listening here today that are managing their email and SMS in in silo ways, what advice would you give to marketers to to getting started and bringing that more omnichannel approach? Yeah. I would say, you know, start simple. Just align around your key moments of the year. You don't need a a fully built out omnichannel strategy overnight. Even just, like, coordinated timing, making sure messages feel connected and thinking about how, customer experiences, how, you know, a customer experiences both channels together can make a a big difference. The goal is really, you know, to reduce noise and make each touch point feel more intentional to the consumers. Well, spoiler for the next section, but we'll be announcing exciting updates to our brand voice. I think we've heard a lot from marketers over the last, couple years with our AI products that, you know, you want more control and governance over your brand voice and how it's showing up in the outputs of AI. And I know for you, you've been talking a lot lately with your account team about how to really maintain a strong, consistent brand voice, especially as you're scaling and using AI. So, I know one of the things you're working on is, you know, rebuilding email templates and journeys. How are you thinking about maintaining EOS's brand voice across those channels and using those type of AI products? Yeah. We're really thinking about brand voice as a system and not just the guideline. As we rebuild our our templates, we're baking in tone, language, and structures so that everything feels consistent by default. For EOS, you know, that means keeping things sensory, fun, a little unexpected Mhmm. A campaign or an automated flow. So the goal here is is that no matter where, a customer sees us, it feels cohesive. I love that. I love that the unexpected angle. It's always interesting when a certain brand has, like, a way they describe themselves and unexpected is is a good one. Well, what excites you about the idea of applying brand voice within, you know, AI generated messaging? Yeah. I would say the opportunity to scale, personality. AI can either flatten your brand or strengthen it depending on, you know, how you really use it. And what's exciting is the ability to train it on a really distinct, Eos brand voice. So even highly personalized messages, you know, still feel like Eos. That balance is efficiency without losing identity, and that's where we see the most potential. Great. And then I wanted to just touch on AI Journeys. I know you guys are using AI Journeys. How are you thinking about where this product fits into your life cycle strategy moving forward? Yeah. We see AI helping us move toward more adaptive journeys. And instead of fixed flows, messaging can evolve based on how customers are engaging in real time. It really allows us to be more responsive, showing up differently for someone who's highly engaged versus someone who needs more discovery without having to manually build every path. Great. I know a big theme of today has really been talking about personalization. It's been the the name of the game, you know, the last few years. But I think with AI personalization, it's just supercharged to a next level. One area of that is investing from a tentative standpoint in our product recommendation. So from Eos' view, how are you thinking about the role product recommendations play in your strategy today? Yeah. They're, you know, they're a big driver of discovery, with Eos, especially around fragrance. There's a lot of opportunity that introduce customers to new scents or routines or even teaching them, you know, that they could, like, mix and match fragrances. There's a lot there. So recommendations help guide that journey while also increasing basket size in a way that feels natural. It's, it's interesting, like, TikTok trend I've been seeing on people layering perfume, and, you know, blending two different types that I haven't I feel like I haven't mastered yet, but maybe it's something I'll have to try in the future. Sorry. Go ahead. Oh, I was just gonna say I'm still figuring it out myself. Yeah. I feel like I've done with, like, a vanilla and a lemon, and it just wouldn't work. But, back to personalization, how are you currently thinking about personalization within your email templates and journeys? Yeah. We're we're really focused on personalization that actually adds value. That usually starts with behavior, when someone's browsing, buying, or engaging with on the site, and that'll usually shape the experience for us. You know, it's less about overcomplicating things and more about making sure, what we show feels relevant and intuitive to the customer. I totally agree. As you're as you're looking ahead, as attentive brings more advanced types of recommendation models, how do you see this ultimately impacting your performance and how you're thinking about your life cycle strategy going forward? Yeah. As as recommendations get more sophisticated, they'll become more predictive, really helping us anticipate what a customer might want next. And that's where we see the biggest upside, making discovery feel effortless, increasing engagement, and ultimately driving, stronger lifetime value for us. Amazing. Well, thank you so much for your time today. I'm looking forward to seeing some of these exciting launches you, gave us a gave us a sneak peek into, and, you know, maybe trying some some layered perfume. But it's been incredible to see how EOS is learning to build innovation and, customer experience and how you're building that omnichannel experience for, your customers, and how you're leveraging AI to really scale to do so. So I'm excited to see what you continue to build and thank you so much for your time today. Hopefully, we we get to chat soon. Thank you for having me. Thanks, Katie. Now as we wrap up, the final piece here is really optimizing every interaction in real time. And that's where AI comes in. And I'm excited to bring Kushal up, one of our amazing AI product managers, to share more. Thanks so much, Candice. My name is Kushal, and I'm on Attentive's product team based out of San Francisco. I'm excited to be here today to talk about how you can maximize revenue because right now, we're seeing a real shift. AI and data are coming together to drive continuous optimization. Earlier, Candice showed you how to better identify your shoppers. Andrew then showed how to reach them seamlessly across channels, but none of that matters if you can't act on it at the right moment for the right shopper every time. And that's where AI really makes the difference. But as AI becomes more powerful, control matters just as much as automation. So the question becomes, how do you scale your use of AI without losing your brand? That's where Attentive's intelligence layer comes in. It connects your brand data, decisioning, and execution in real time, and it's where we saw the opportunity to give marketers the control they need to rely on AI with confidence. This starts with Brand Voice two point o. It's really about two things, visibility and control. In the past, a lot of your brand voice lived behind the scenes, and we heard clearly from you that you wanted more visibility into how AI was representing your brand. So with Brand Voice two point o, that's now fully surfaced and structured, and it's in your hands. You can directly define your voice across clear dimensions like identity, personality, and rules, and instantly see how those inputs shape the output. Let's take a quick look. So back to Ciena, our favorite marketer over at Foundry. AI adoption is accelerating, and Ciena's leadership wants to make sure the brand is consistent, accurate everywhere AI is used. With brand voice two point o, Sienna can now manage a single unified brand voice profile across SMS, email, and AI journeys, all of her AI generated messaging. So first, Sienna defines the foundation, what Foundry stands for, and who they're speaking to. These are the types of more intuitive and transparent controls available directly in the Attentive UI. As she makes updates, she immediately sees the impact via side by side example messages. Next, she dials in the personality. These are the settings that help ensure that every AI generated message actually sounds like Foundry, not generic marketing copy. And just as before, when she needs tighter controls, Sienna can layer in specific rules and guardrails. The result, more consistency, more trust in automation, and AI generated messages that truly sound like her brand. For Sienna, that means she can move faster with AI without the need to second guess it, and that ultimately drives better results for Foundry. Now switching gears, at our last Beyond the Message, we introduced visibility tools to help improve main inbox placement. With Visibility AI, we're now taking a step further from insight to action. So I'm excited to share that Visibility AI now evaluates deliverability risk for every message and automatically takes action to maximize performance. So instead of guessing which messages might land in the unknown sender inbox with iOS 26, the system is actively working to keep you in the main inbox. Here's how it works. First, AI looks at signals like device type, sign up method, and engagement to assess risk. For SMS or MMS, it can auto apply tactics like time sensitive language or codes to improve main inbox placement. And for RCS, it determines what the best format is, including falling back to SMS SMS when needed to maximize ROI. The result is simple. More messages land where they're supposed to, and more subscribers actually see them. Next up, our new reporting agent. Today, getting answers often means digging through multiple reports. But with reporting agent, you can just ask. It gives you a conversational way to explore performance, to uncover insights faster, and to make more informed decisions, all with a lot less effort. This is currently in alpha and will be expanding access later this year, so stay tuned. From Brand Voice two point o to Visibility AI to reporting agent, we're really excited to bring all these features to life this quarter, but we're not stopping there. As you can see here, there's lots more to look forward to, including my personal favorite, AI campaigns. We'll be sharing more on them in our next Beyond the Message. Thanks. And back to you, Candice. Thank you so much, Kushal. AI campaigns is also up there and and one of my favorites as well that I'm looking forward to. So, sneak peek into some really exciting releases coming soon. Before we go into q and a and we wrap it up today, I'd be remiss to not mention the many features that have gone live past quarter. And some standouts I really wanted to quickly call out are, first, the additional personalization email enhancements for barcodes and email headers. This is a great and easy way to ensure your brand stands out with personalization and usability experiences for shoppers. Second, another one is the if you're a Google Ads user, this is for you. This beta allows you to connect your attentive segments with Google Ads audiences through automated bidirectional syncing. So it's never been easier to level up retargeting strategies than with this data and this integration. And lastly, the campaign list page has been completely redesigned and overhauled to address the feedback from customers like you. So you'll see new filters, sorting, usability improvements that will make your everyday tasks quicker and easier. Okay. So we've covered a lot of ground, from better data to smarter orchestration, always on AI. I've seen some questions come through and ones that were presubmitted. So I would love to bring Andrew and Kushal, back to the stage. I'm gonna see if we can get them up here. Perfect. Hi, Andrew. How hi, Michelle. How's it going? Going well. Thank you. Thanks again for for being here today. It's always great to have the the PMs on the call who are building all of these great, great releases we're talking about. So first question, I think it's gonna be directed at, first question, I think it's gonna be directed at you, Andrew, is what kind of personalization can we do with custom attribute branching in Germany? Yeah. This is a great question. We think. So you can branch journeys based on virtually any attribute. It could be a behavioral event. It could be a product view, consent type, or even custom data fields. So that's gonna allow you to move beyond, like, broad segments into highly dynamic behavior driven paths that adapt in real time. The best part is that these attributes are automatically added into the UI as well. So you don't have to go through and set those up like normal. Awesome. Thank you. Obviously, Brand Voice two point o, really big deal. We're going to be launching a a lot more content around Brand Voice two point o. But one quick question, Kushal, I think you can answer for us, is can you set up custom rules or guardrails with Brand Voice two point o to really make sure it's reflective of, you know, our customer's tone? Yeah. Love the question, Candice. Thank you. So with Brand Voice two point o, as always, you're able to exclude specific keywords, phrases, emojis, the types of content that should never be included in your messages. So you you'll always have that oversight. But in addition, you'll now be able to specify detailed guidelines about your brand identity and personality, anything from language and tone to audience and even sentence structure. So you can start to put a lot more of that custom, brand intelligence into the Brand Voice two point o controls itself. That's great to hear. And I know that was, something Katie from EOS talked about too is, making sure that the AI output is really reflective of their brand and making sure you're maintaining that identity. So, it's great to hear that we've we've thought all about those, those guardrails. Now, last question is, what happens if changes are made on top of, each other in real time collaboration? So, you know, one person is, collaborating redesigning email and the other person is too. What happens then, Andrew? No. Good call out here. Something we definitely wanted to avoid. So a row will actually be locked when another user is editing something in your email template. So you'll see their name and the row they're currently working in. And if you were to go and try to click on it, you'll actually get an error message that pops up and it lets you know that that row is currently locked. Amazing. Well, thank you so much again, Andrew and Kushel. I'm excited to see what you guys ship next. Thank you for joining us today, and, we will see you soon. Okay. Now I'm just gonna wrap us up and take us home. If you enjoyed today's session, you will absolutely love Thread. It's our in person event where we dive deep into the AI, consumer insights, and cross channel strategies that are really moving the needle right now. Thread New York is going to take place on May 20. It's gonna have special guests like people from Catalyst Brands, PacSun, Snowflake, Google, and more. So if you're in the area or if you're not, definitely come join us. You can scan the QR code to RSVP, and we'd love to see you there. Stay tuned. There are other locations like LA and London. So, if you're more into those, geolocations, let us know. Now before you go, we would love your feedback on today's event. So please fill out the survey on your screen or scan the QR code to access. We will be back again next quarter with another week on the message. We wanna make sure we're building the content that was helpful to you, so please let us know. And, again, thank you for your time. I know an hour of your time during, the day is a lot to ask, but, hopefully, this was valuable and insightful and you're joining all the beta. So, again, thank you so much and take care.